Wizards of the Coast connects people through play and imagination, and they are seeking a Principal UX Designer to join the design team for D&D Beyond. This role involves defining and leading UX and UI solutions, advocating for UX across the organization, and delivering impactful design artifacts to enhance player experiences.
Responsibilities:
- Define and lead UX and UI solutions for D&D Beyond across multiple complex feature areas with a strong understanding of product design, systems design, UI style, layout, typography, color, usability, and interaction design
- Scope plan and deliver complex large initiatives
- Advocate for UX across the organization, influencing how design contributes to business outcomes and player delight
- Set frameworks and direction for design projects, guiding solutioning through complex problem spaces with clarity and purpose
- Deliver high-impact design artifacts that influence direction and cross-functional alignment (e.g., strategic narratives, experience frameworks, systems maps, style guides, prototypes)
- Partner with product, and engineering, to shape team roadmaps and inform prioritization through player insights and design thinking
Requirements:
- A degree in UX Design, Art, Information architecture, a related design field, or the ability to show equivalent professional experience
- Portfolio demonstrating thought leadership, systems-level thinking, and measurable impact
- Proven track record of leading strategic design initiatives across complex, multi-platform ecosystems
- Advanced expertise in multiple UX disciplines (e.g., interaction design, systems thinking, visual design, research synthesis)
- Experience building and evolving design systems at scale, including multi-brand architecture
- Exceptional communication and storytelling skills—able to influence senior stakeholders and inspire teams
- Comfortable navigating ambiguity and driving clarity in fast-paced, cross-functional environments
- A growth mindset for pushing yourself, the team, and the product towards continuous improvement
- Deep familiarity with tabletop RPGs and the D&D ecosystem
- Experience designing for entertainment, games, or narrative-driven products