Marketing Operations Manager

Certinia delivers a Services-as-a-Business platform and is seeking a Marketing Operations Manager to support marketing efforts related to product adoption and customer success. The role involves managing account-based nurturing operations, optimizing workflows, and executing marketing campaigns.

Responsibilities:

• In partnership with Customer Marketing, manage day-to-day account-based nurturing operations for marketing and sales
• Optimize current account workflows and create new ones to adapt to changing business requirements
• Own and maintain quality of all Marketing Cloud Engagement (MCE), Pardot, Salesforce and 6Sense programs through strategic campaign execution and optimization
• In partnership with agency support, build and execute marketing campaigns including campaign flows, email creation, developing dynamic content and complex nurture streams, landing page creation, form creation, webinars, account scoring, and more
• Work with Customer Marketing to ensure no account is left behind by automating nurture campaigns that target the right personas and audiences, provide the right content at the right time and create a relationship with current customers
• Maintain and optimize account scoring to effectively decipher where accounts are in the customer lifecycle to properly segment and nurture
• Define segmentation of customer data to guide campaign and nurture strategy
• Optimize email and account nurturing through A/B testing
• Analyze MCE, Pardot, 6Sense and Salesforce reports to measure the effectiveness of email and nurture programs
• Improve our integrations between MCE, Pardot, 6Sense and other applications to ensure campaign tracking and proper ROI measuring for campaign analysis
• Own account notification rules and build out based on requirements provided by sales ops
• Create a process to measure and improve customer database health
• Set up processes and QA for all customer marketing programs to ensure data capture, hygiene and reporting
• Identify, design, and execute new processes that enable marketers to be more effective in their day to day work (e.g. intake process, campaign naming conventions)
• Act as a point person for a portion of MarTech stack (MCE, Pardot, 6Sense, CS Cloud) and marketing enablement, providing end-user training for new systems and processes
• Manage multiple concurrent projects with stakeholders across marketing, sales and IT
• Identify opportunities to leverage automation to improve customer marketing effectiveness

Requirements:

• 5+ years of marketing operations experience and Bachelor's degree in a business or technical subject matter
• Advanced skills in MCE (certification preferred), Pardot (certification preferred), Salesforce (certification preferred), and other marketing technologies (analytics tools, ABM tools, sales outreach tools, etc.)
• Experience with lead-to-account matching and database governance
• Proven success building comprehensive lifecycle nurture programs that scale with rapid growth
• Experience setting up and optimizing account workflows and account scoring
• Knowledge of account-based marketing best practices
• Strong understanding of customer needs, database segmentation, and solving customer problems and challenges through marketing
• Knowledge of anti-spam guidelines, best practices, GDPR, CASL, and CAN-SPAM laws, email deliverability/reputation monitoring
• Must be a motivated self-starter with strong organization skills and ability to clearly and simply articulate ideas and results
• Must have excellent verbal and written communication skills
• Ability to work successfully in an ever-changing environment with competing priorities
• Demonstrated ability to apply logical thought process to problem solve and deliver recommendations
• Dedicated attention to detail and a proven ability to build and optimize processes, fanatical about data standardization and integrity
• Positive relationship builder across both strategic, technical, and creative teams
• Experience marketing software to CFOs, CIO, Services executives is a huge plus