Turnitin is a recognized innovator in the global education space, seeking a Sales Development Representative to drive sales growth by strategically prospecting new accounts and identifying high-quality leads. The role involves developing a robust pipeline of qualified opportunities and collaborating with account executives to ensure prospects are ready to engage.
Responsibilities:
- Strategic Planning & Prospecting: Conduct market research and analysis to inform go-to-market strategy. Collaborate with your regional sales team to develop and execute a dynamic territory plan, identifying key opportunities and ensuring all activities have measurable outcomes
- Lead Generation: Actively prospect into assigned territories to generate new leads. Develop and execute targeted multi-touch inbound and outbound campaigns via social media, email, and phone to drive engagement and build a robust pipeline
- Lead Qualification & Advancement: Follow up on, qualify, and nurture all assigned leads. Navigate institutional buying processes by mapping key decision-makers and influencers. Skillfully mitigate prospect objections by clarifying concerns and responding with well-prepared solutions
- Collaboration & Communication: Work closely with the sales team to determine the next steps for each prospect. Keep the sales team informed on project statuses, ensuring all relevant CRM systems (like Salesforce.com) are updated in real-time
- Performance & Development: Achieve or exceed all assigned Key Performance Indicators (KPIs). Manage detailed prospect account lists, diligently tracking lead progress. Continuously learn and develop your technical, competitive, and sales skills
Requirements:
- Bachelor's degree or at least 5 years of relevant work experience
- 3+ years experience as a sales development representative with a track record of achieving lead/sales quotas
- Experience in a SaaS and/or Ed Tech environment is strongly preferred
- Demonstrated experience initiating and nurturing relationships with potential customers using targeted outbound prospecting techniques (social media, email, phone)
- Proficiency with Salesforce or another CRM is required
- Flawless communication skills (oral and written) and comfort presenting to prospects
- Proven ability to work autonomously and as a productive team member, demonstrating a strong work ethic and a proactive approach
- Experience using prospecting applications like LinkedIn Sales Navigator
- Proven creative problem-solving approach and strong analytical skills
- Core competencies for success in this role include Accountability, Resourcefulness, Collaboration & Influencing, and Curiosity
- Experience representing a company at industry events, trade shows, or webinars
- An additional language is a plus