Sr Social Media Marketing Analyst - REMOTE

CNO Financial Group is hiring a Senior Social Media Marketing Analyst to support their Consumer & Worksite business functions. This role involves managing community engagement, content creation, and analyzing trends to enhance CNO's digital brand presence while ensuring brand integrity and compliance.

Responsibilities:

• Monitor and support agent and community compliance on social platforms by reviewing activity against established guidelines, following defined review and escalation processes, and partnering with internal teams for appropriate follow‑up
• Manage day‑to‑day social community interactions, including questions, feedback, escalations, and sentiment, to ensure a consistent, positive, and on‑brand experience
• Monitor social channels for brand, reputational, and public‑relations risks, exercising sound judgment and escalating issues in alignment with established guidelines and internal partners
• Provide end‑to‑end social media support for prospects, customers, and recruits, balancing customer care, community engagement, and brand voice expectations
• Draft, publish, and engage with content across social media channels, adapting brand messaging into clear, empathetic, and platform‑appropriate responses and short‑form content
• Identify trends, risks, and opportunities through ongoing community and performance monitoring, and share insights and recommendations with internal stakeholders
• Identify and propose content opportunities across digital channels, and support content calendar management through coordination, editing, approvals, and CMS publishing
• Partner with internal teams, external vendors, and contract writers to support timely delivery of high‑quality written and visual content aligned with brand standards

Requirements:

• Bachelor's degree in Advertising, Marketing, Public Relations, Communications, Journalism, or equivalent experience required
• 5 years of experience in Major social media advertising platforms (Facebook, LinkedIn, Instagram, TikTok a must) and with Content Management System (CMS) and digital content platforms
• Demonstrate strong knowledge of social media platforms, digital content best practices, measurement techniques, and emerging web, search, and social trends
• Support community management efforts, including moderation, engagement, escalation handling, and basic sentiment analysis
• Apply sound judgment and follow detailed workflows when managing sensitive, high‑visibility, or compliance‑related social interactions
• Leverage a solid understanding of marketing and public relations principles to support planning and execution of related initiatives
• Create and adapt clear, effective content using strong writing, copy adaptation, and grammar skills, with practical knowledge of hashtags, link tracking, and KPIs
• Provide high‑quality customer service to internal and external stakeholders while representing the brand in public‑facing digital environments
• Collaborate effectively with senior leaders and external partners using strong interpersonal, problem‑solving, and analytical skills
• Manage multiple priorities independently in a fast‑paced environment while staying highly organized, deadline‑driven, and proficient in Microsoft Excel, Word, PowerPoint, CMS platforms, and basic HTML/CSS
• 6+ years of experience in Major social media advertising platforms (Facebook, LinkedIn, Instagram, TikTok a must) and with Content Management System (CMS) and digital content platforms
• Candidate location in Central or Eastern US time zone is preferred OR willingness to work Central or Eastern time zone business hours