General Manager, Loyalty & Marketplace

Sezzle is a purpose-driven fintech company on a mission to financially empower the next generation. They are seeking a General Manager, Loyalty & Marketplace to build and scale a high-growth business unit focused on consumer engagement and merchant monetization.

Responsibilities:

• Define and execute the long-term vision for Sezzle’s Loyalty & Marketplace ecosystem
• Own full P&L responsibility of loyalty and marketplace products, including revenue growth, margin optimization, and cost discipline
• Develop multi-year roadmap aligned with Sezzle’s broader consumer and merchant strategy
• Design compelling loyalty mechanics that drive frequency, retention, and LTV
• Lead development of merchant-funded offers, rewards, and gamified engagement features
• Drive personalization and discovery strategies within Sezzle’s app and marketplace
• Build scalable monetization models, including sponsored placements, merchant-funded promotions, affiliate revenue, and data-driven retail media solutions
• Partner with Sales and Merchant Success to embed loyalty and marketplace offerings into merchant contracts
• Identify new revenue streams that increase merchant ROI and Sezzle ARPU
• Partner closely with Product, Engineering, Data, Marketing, and Sales to execute roadmap
• Translate business objectives into prioritized product requirements
• Establish KPIs and performance dashboards across engagement, revenue, and merchant ROI
• Build and lead a high-performing team across strategy, partnerships, and operations
• Establish scalable processes for merchant onboarding, campaign management, and performance reporting
• Drive continuous experimentation and optimization

Requirements:

• 10+ years of experience in fintech, marketplaces, retail media, loyalty, or consumer tech
• Proven experience owning a P&L or leading a GM-style business unit
• Demonstrated success building or scaling a two-sided marketplace or loyalty platform
• Strong understanding of consumer lifecycle metrics (LTV, CAC, retention, frequency)
• Experience with merchant-funded promotions, affiliate programs, or retail media networks
• Strategic thinker with hands-on execution ability
• Data-driven decision maker with strong financial acumen
• Experience with data analysis and/or software engineering
• Exceptional leadership and cross-functional collaboration skills
• Experience in BNPL, payments, or consumer financial services is a strong plus