Vice President Product & Solution Marketing

Ping Identity is a company focused on secure and seamless digital experiences. They are seeking a visionary VP of Product & Solution Marketing to define market narratives, shape category leadership, and translate strategy into revenue impact.

Responsibilities:

• Be a visionary to lead the industry and anticipate change and impact - stay abreast of security trends and how they shape identity management and impact to our product roadmap and customer conversations
• Lead enterprise-scale market intelligence and competitive intelligence to anticipate industry shifts
• Identify and prioritize “big needle mover” opportunities across products, segments, and routes to market
• Define buyer personas, journeys, and category narratives that influence market perception
• Partner with the CEO to shape Ping’s long-term market vision — particularly around Identity for AI
• Establish Ping as the thought leader in next-generation identity and security markets
• Work with our CEO and executive team to set the vision and market direction
• Define company-wide positioning and differentiated value propositions
• Develop messaging frameworks that scale across products, solutions, and industries
• Create comprehensive launch strategies, solution handbooks, and sales knowledge transfer plans
• Lead naming, branding alignment, and solution packaging strategy
• Build a scalable content strategy and messaging frameworks rooted in strategic differentiation
• Define buyer personas and journey maps to influence market perception
• Help the organization prioritize strategically for impact
• Own go-to-market strategy and planning for major product and solution launches
• Create integrated launch frameworks that align Product, Marketing, Sales, and Partners
• Ensure sales readiness, enablement, and knowledge transfer are world-class
• Establish launch dashboards and post-launch analytics rigor to measure success
• Drive partner GTM alignment and solution marketing for ecosystem growth
• Grow and develop the team for next gen Product and Solution Marketing at scaled growth
• Partner with Sales leadership to drive deal velocity, and improve win rates and competitive displacement
• Lead win/loss analysis and product growth diagnostics
• Optimize solution packaging and positioning based on pipeline and performance signals
• Develop lifecycle and sunset communication strategies that protect brand equity
• Act as strategic driver for the business — continuously informing prioritization decisions
• Build out a partner marketing strategy and roadmap that ties into Ping’s larger GTM

Requirements:

• 15+ years in Product Marketing, Solution Marketing, or Category Marketing leadership, with a strong preference for experience in Identity, Cybersecurity, or Enterprise Technology
• Experience operating at $1B+ scale is preferred
• Demonstrated ability to define or redefine a category narrative
• Executive Presence: Proven experience working directly with the CEO and board-level stakeholders to align competing priorities
• Visionary Thinker: Ability to see shifts before they are obvious and translate macro trends (AI, regulation) into strategic positioning
• Revenue-Driven: Connects messaging to pipeline outcomes, understands enterprise sales complexity, and brings analytical rigor to GTM prioritization
• Team Builder: Develops high-performance PMM talent and implements repeatable frameworks across the entire lifecycle without slowing innovation