Product Manager, Revenue Growth (Dojo Sparks)

ClassDojo is a company focused on providing every child with an education they love, primarily through their flagship communication app used in K-8 schools. They are seeking a hands-on Revenue Growth Product Manager for their Dojo Sparks product, which aims to grow annual bookings significantly by optimizing the revenue funnel and implementing product changes.

Responsibilities:

• Diagnose the real constraints to revenue growth—whether conversion, activation, churn, or product experience—and prioritize the changes most likely to move the needle
• Own and improve the full Sparks funnel; be willing to redesign onboarding flows, paywalls, and core mechanics when needed, not just run incremental tests
• Ship at least one meaningful experiment per week, with clear hypotheses, instrumentation, and documented learnings
• Build and maintain a prioritized growth roadmap informed by funnel analysis, user research, and data—without relying on dedicated data science support
• Develop a deep understanding of why parents retain or cancel and translate those insights into product improvements
• Partner directly with engineering: write clear specs and work hands-on to get things shipped
• As Sparks begins experimenting with paid acquisition, help design the product loops that make paid channels ROI-positive

Requirements:

• Grown a paid consumer product through the $1M–$10M revenue phase (or equivalent early-scaling stage)—you know what it's like when infrastructure is thin and you have to figure things out yourself
• Owned paid conversion, activation, and retention—not just acquisition or marketing channels
• Fluent in subscription economics: you think in terms of LTV, retention curves, churn cohorts, and what drives them in product
• High-velocity experimentation: you design clear hypotheses, ship fast, and know how to extract signal from imperfect data
• Self-sufficient with data: can write SQL, build dashboards, and analyze funnels without a dedicated data scientist
• Uses AI tools as a daily force multiplier—including prototyping and building PoCs—to move faster than the team size would suggest
• 3+ years in a growth PM or equivalent role at a consumer company, with a consistent shipping cadence and clear metrics to show for it
• No need for large teams, heavy process, or mature infrastructure to be effective—you thrive with constraints
• Experience with kids/family or edtech products
• Background in games or gamified learning products
• Familiarity with freemium-to-paid model design
• Experience with mobile app growth on iOS/Android
• Founder or early-stage startup experience