Senior Manager, Omnichannel Strategy & Execution - Walmart & Sam's Club (Bentonville, AR)

SENIOR MANAGER, OMNICHANNEL STRATEGY & EXECUTION – WALMART & SAM’S CLUB (BENTONVILLE, AR)

HORMEL FOODS CORPORATION

To save time applying, Hormel Foods does not offer sponsorship of job applicants for employment-based visas for this position at this time. 

ABOUT HORMEL FOODS — Inspired People. Inspired Food.™ 

Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters®, Skippy®, SPAM®, Hormel® Natural Choice®, Applegate®, Wholly®, Hormel® Black Label®, Columbus®, Jennie-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America’s most responsible companies by Newsweek, recognized by TIME magazine as one of the World’s Best Companies, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world’s most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com. 

RESPONSIBILITIES

Ecommerce Strategy & Leadership

• Lead ecommerce sales strategy and execution to drive online growth at Walmart and Sam’s Club, including building and expanding Sam’s Club ecommerce capabilities.
• Develop and execute Walmart.com‑focused omnichannel strategies aligned with Hormel Foods’ growth objectives.
• Serve as an internal consultant, leading workshops and influencing stakeholders to adopt digital commerce best practices.

Data, Insights & Performance Management

• Utilize Walmart ecommerce data through Scintilla to identify trends, diagnose performance, and share insights internally and externally.
• Define KPIs for Walmart.com performance, including sales, share of search, and conversion metrics.
• Use BI tools (Tableau, Power BI) to visualize performance and communicate insights to leadership.
• Partner with analytics teams to run predictive models, A/B tests, and test‑and‑learn programs.

Digital Shelf, Content & Assortment

• Collaborate with marketing, media, and content teams to optimize product listings, imagery, and enhanced content.
• Apply AI‑enabled tools to optimize content, targeting, and personalization for Walmart.com shoppers.

Retail Media & Activation

• Own the relationship between Hormel Foods and Walmart Connect and Sam’s MAP.
• Manage activation across Walmart Connect, retail media networks, and paid search to maximize visibility and conversion.
• Ensure seamless coordination between Hormel Foods’ internal teams and Walmart’s digital ecosystem.

Cross‑Functional Integration & Communication

• Work closely with Hormel’s Walmart and Sam’s Sales Teams to embed ecommerce strategy into Innovation Meetings, Line Reviews, JBPs, CFPs, and other key sales touchpoints.
• Communicate ecommerce results and strategic recommendations to Walmart and Sam’s Club through meetings with GMMs, DMMs, and Merchants.
• Drive change and performance improvements across ecommerce‑specific items, Fulfillment Center operations, and Ship‑to‑Home capabilities.

QUALIFICATIONS:

Required:

• Bachelor’s degree in business, Marketing, Analytics, or related field. 
• 7+ years of experience in ecommerce, digital sales, or omnichannel strategy, preferably in CPG or retail. 
• Proven success managing Walmart.com or similar retail.com platforms. 
• Strong knowledge of retail media networks, including Walmart Connect.
• Proficiency with BI tools (Tableau, Power BI) and familiarity with predictive analytics. 
• Experience with content optimization, SEO/SEM, and retail search strategies. 
• Ability to lead cross-functional teams and influence senior stakeholders. 
• Excellent analytical, communication, and project management skills. 
• Applicants must not now, or at any time in the future, require sponsorship for a work visa. 
• Applicants must be authorized to work in the United States for any employer. 

Preferred:

• MBA or advanced degree in Business, Marketing, Analytics, or related field.
• 10+ years of experience in ecommerce, digital sales, or omnichannel strategy, ideally within CPG or retail. 
• Deep expertise in Walmart.com and other major retail.com platforms.
• Advanced knowledge of retail media networks, especially Walmart Connect. 
• Strong proficiency in BI and analytics tools with hands-on experience in predictive modelling. 
• Expertise in SEO/SEM and retail search strategies.
• Experience leading cross-functional teams and influencing senior leadership. 
• Familiarity with AI-enabled tools for personalization, content optimization, and customer journey design. 

LOCATION: Bentonville Sales Office, Bentonville, AR  

A comprehensive relocation package to the Bentonville, AR area will be offered, if required.

At Hormel Foods, base pay is one part of our total compensation package and is determined within a range.  The base hiring pay range for the Senior Manager, Omnichannel Strategy & Execution – Walmart & Sam’s Club role is between $123,900 - $173,450 per year, and your actual base pay within that range will depend upon a variety of factors including, but not limited to, job-related knowledge, skill set, level of experience, and geographic market location.

BENEFITS: Other components of Hormel Foods’ total compensation package includes comprehensive medical, dental and vision coverage, discretionary annual merit increases, bonuses and profit sharing, 401(k) with employer match, stock purchase plan, relocation assistance, paid time off, free two-year community/technical college tuition for children of employees, and more.

TRAVEL REQUIREMENTS: Up to 20% of the time  

For immediate consideration, apply online at: www.hormelfoods.com/careers

At Hormel we invite difference and diversity in all aspects.  We offer a space of support, understanding, and community.  We are committed to the journey!  Learn more about our progress here: https://www.hormelfoods.com/about/diversity-and-inclusion/

Hormel Foods provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.