About this roleThe TikTok User Growth team is central to the strategic acquisition, engagement, and expansion of TikTok's global user base, numbering in the billions. Our mandate encompasses driving significant user inflow through both paid and organic channels worldwide, meticulously optimizing new user conversion pathways to maximize retention, streamlining user outreach mechanisms to foster greater activity, and strategically utilizing independent platforms (e.g., TikTok Lite, TikTok Pro, Web) to capture distinct user segments. These comprehensive approaches are designed to achieve accelerated growth in TikTok's overall DAU. Typical Growth projects including AI-Generated Content (AIGC).creative generating, Search Engine Optimizing of Organic acquisition, Intelligent Ads delivery,etc.
You will:
- Build data pipelines to portray business status, based on a deep understanding of our fast changing business and data-driven approach;
- Extract information and signals from a broad range of data and build hierarchies to accomplish analytical and mining goals for “Packaged Business Capability” such as user-growth, gaming and searching;
- Keep improving the integrity of data pipelines to provide a comprehensive data service.