Mob Entertainment is a startup multimedia studio known for the indie horror game 'Poppy Playtime'. They are seeking a Game Product Manager responsible for overseeing the entire lifecycle of game development, from concept evaluation to post-launch performance, ensuring alignment across various teams and meeting player expectations.
Responsibilities:
- Lead the concept evaluation process including market analysis, genre trends, competitive benchmarking, and player opportunity sizing
- Develop the Product Brief: core lore, target audience, differentiators, KPIs, success metrics
- Build ROI rationale in partnership with Finance and Production: staffing plan, timeline, budget, risk analysis
- Create & own the green-light package for SLT review and approval
- Define minimum gating criteria and business justification required for advancement
- Maintain and continuously refine the product roadmap, prioritization framework, and delivery milestones
- Work with Production to translate vision into milestones, scope, and sprint objectives
- Ensure alignment between feature set and target KPIs, player motivations, and market fit
- Drive cross-functional communication and ensure all teams work from the same assumptions and priorities
- Lead change management: assess any scope, staffing, or timeline adjustments with data and rationale
- Own the risk/assumption log and mitigation plan across departments
- Partner with Marketing, Analytics, and Community to develop the launch strategy, key beats, messaging, and positioning
- Ensure the product meets the definition of readiness for launch, including quality thresholds, analytics instrumentation, and content completeness
- Coordinate playtests, player research, and feedback cycles pre-launch
- Monitor live KPIs and gather player feedback to drive post-launch iterations
- Lead postmortems and integration of learnings into the studio’s development frameworks
- Own and evolve Mob’s green-light framework, milestone gating standards, and product evaluation methodology
- Establish reusable documentation templates (PRDs, briefs, KPI scorecards)
- Ensure disciplined application of processes to prevent misalignment, late-stage surprises, and inefficient spend
- Bring the right subject-matter experts into decisions at the right time—Production, Finance, Analytics, Creative, Marketing, etc
Requirements:
- 5–10 years of game product management experience, ideally with shipped titles
- Strong understanding of market dynamics, player motivations, and product-to-market fit
- Prior experience owning roadmaps, KPIs, playtest cycles, and green-light evaluations
- Exceptional cross-functional leadership and ability to influence without formal authority
- Data-driven decision-making; comfortable with forecasting, KPIs, and iterative development
- Experience working with Creative, Production, and Engineering partners on complex projects
- Must have Video Game Experience