VP, Growth Marketing

Apptegy is a company dedicated to transforming how schools communicate and shape the future of education. They are seeking a VP of Growth Marketing to build and scale a modern, data-driven demand engine that drives predictable pipeline and accelerates revenue growth.

Responsibilities:

• Develop and own Apptegy’s end-to-end new and client expansion demand generation strategies across digital, field, partner, and account-based channels
• Design a scalable full-funnel model from awareness to MQL to SQL to pipeline to bookings to revenue
• Establish clear KPIs, attribution models, and performance dashboards tied to revenue outcomes in partnership with RevOps
• Create predictable, multi-channel pipeline generation programs aligned to sales segments and growth goals
• Leverage AI-driven segmentation, personalization, and ABM orchestration to increase pipeline efficiency and conversion rates
• Implement AI-assisted experimentation frameworks to accelerate testing velocity across messaging, landing pages, offers, and campaigns
• Optimize conversion rates at every stage of the funnel using automation and data-driven iteration
• Hire, develop, and mentor a best-in-class demand generation, marketing ops and creative services team
• Establish strong cross-functional alignment with Sales, XDR, RevOps, Client Experience , Product, and Marketing
• Create clear ownership, accountability, and performance management frameworks
• Evaluate and optimize the marketing technology stack, ensuring AI tools and automation platforms are strategically integrated
• Partner with RevOps to improve lead scoring, routing, lifecycle management, and predictive reporting
• Design closed-loop analytics systems that use AI to surface conversion friction, performance gaps, and revenue leakage
• Drive data hygiene, governance, and operational excellence across the funnel
• Collaborate with Product Marketing to translate positioning and product launches into compelling campaigns
• Develop segment-specific strategies using AI-assisted insights to refine ICP targeting and prioritization
• Develop segment-specific strategies by district size, geography, persona,and expansion versus net-new
• Build account-based strategies for high-value segments

Requirements:

• 15+ years of experience in B2B marketing, with significant leadership in demand generation within SaaS environments
• 8+ years of direct people leadership experience, including building, developing, and scaling high-performing marketing teams
• Proven success building and scaling pipeline engines that drive measurable revenue growth
• Deep understanding of full-funnel marketing, attribution modeling, and conversion optimization
• Strong partnership mindset with Sales and Revenue teams
• Analytical rigor and comfort making data-driven decisions
• Experience managing and optimizing multi-million-dollar marketing budgets
• Expertise with modern marketing automation and CRM platforms such as HubSpot, Salesforce, chilipiper, Intercom or similar tools
• You have built a demand engine from near zero to scale and can clearly articulate the playbook
• Experience in vertical SaaS or selling into K–12, public sector, or mission-driven organizations
• Strong ABM experience in mid-market or enterprise sales motions
• You blend strategy and execution and are equally comfortable architecting the plan and rolling up your sleeves
• You thrive in growth-stage environments where clarity, ownership, and momentum matter
• You are a systems thinker who builds repeatable processes, not one-off campaigns