Paid Performance Marketing Specialist

Corporate Finance Institute® (CFI) is seeking a Paid Performance Marketing Specialist to support the execution and optimization of their Google Ads program. The role involves managing campaigns, monitoring performance, and collaborating with creative teams to drive scalable growth through effective marketing strategies.

Responsibilities:

• Build, launch, and manage campaigns across Google Ads, including Search, Performance Max, and YouTube
• Own day-to-day campaign operations, including launching campaigns and tests, implementing changes, and ongoing platform management
• Implement geo segmentation and journey-stage segmentation strategies across campaigns
• Support keyword research, search term reviews, and negative keyword scrubbing to improve efficiency and reduce wasted spend
• Manage campaign structure, bidding strategies, audience targeting, and creative rotations to improve results
• Monitor performance daily and identify opportunities to improve ROAS, CAC, and conversion volume
• Diagnose performance trends, spot anomalies early, and proactively recommend optimizations
• Continuously test bidding strategies, audiences, creatives, and landing page approaches
• Scale what works through structured experimentation and performance-driven iteration
• Identify inefficiencies and develop repeatable processes to improve performance across markets
• Support monthly budget pacing and spend allocation across campaigns and campaign types
• Ensure campaigns are tracking correctly and spending aligns with performance expectations
• Pull weekly, monthly, and quarterly performance reports with clear insights and recommendations
• Help maintain dashboards and reporting documentation to support strategic decisions
• Track learnings across tests and contribute to internal documentation of what is working and why
• Partner with graphic designers and video editors to bring performance-driven creative concepts to life
• Write and optimize ad copy for static ads and video-based campaigns across the Google Ads ecosystem
• Use performance data to inform creative direction, messaging angles, and new asset requests
• Help balance brand standards with acquisition goals across ad creative and copy
• Create clear creative briefs and ensure creative assets are delivered, QA’d, and launched on time
• Contribute to test ideation by forming hypotheses, designing experiments, and defining measurement plans
• Support A/B testing initiatives across creative, campaign structures, targeting, bidding, and landing pages
• Share learnings with stakeholders and help turn insights into scalable improvements
• Help improve internal paid media workflows and documentation to keep execution organized
• Support agile, transparent communication across stakeholders and ensure alignment on priorities
• Assist with campaign QA and troubleshooting, including tracking, landing pages, and platform setup issues

Requirements:

• 2 to 3+ years of hands-on experience managing paid media campaigns (Google Ads required)
• Strong working knowledge of Google Ads, including campaign setup, optimization, and reporting
• Experience running Performance Max and YouTube campaigns, including creative asset management
• Strong analytical skills and comfort working with performance metrics like ROAS, CAC, CTR, CVR, CPA, and AOV
• Experience writing and testing ad copy, messaging angles, and creative variations
• Strong attention to detail and ability to QA campaigns, assets, and tracking
• Comfortable working with spreadsheets, reporting, and performance dashboards
• Strong organizational skills with the ability to manage multiple campaigns and priorities at once
• Clear communication skills and confidence in presenting performance insights and recommendations
• Google Ads platform expertise
• Keyword research and search term optimization
• Negative keyword management
• Campaign QA and troubleshooting
• Basic understanding of conversion tracking and performance measurement
• Strong Google Sheets or Excel skills
• Experience with other paid platforms (Meta, LinkedIn, TikTok, Reddit, Microsoft Ads)
• Experience collaborating closely with creative teams (design and video)
• Familiarity with A/B testing methodology and structured experimentation
• Experience supporting landing page testing and conversion rate optimization
• SaaS, e-learning, or subscription business experience