Senior Product Manager - Digital

Description

Whisker is redefining what it means to live with cats—designing intelligent systems that remove friction, elevate the everyday, and celebrate the quiet brilliance of feline companionship. Today, Litter-Robot leads the category. Tomorrow, an entire ecosystem that expands what’s possible for cats and the people who love them. We believe the future is feline. And we’re imagining that future today.

We work onsite 4+ days a week, with our team based in Auburn Hills, Michigan, and Juneau, Wisconsin. Our team of 700+ passionate pet people thrives on collaboration, innovation, and the occasional office cameo from a four-legged friend.

What You’ll Do:

The Senior Digital Product Manager will lead the development of new features and experiences for our mobile app that connects and enhances our hardware products. Reporting to the Group Product Manager, you will be part of a team executing in an exciting, fast-paced environment, and will be at the forefront of creating impactful solutions that delight pet owners and improve the lives of cats everywhere. 

Essential Duties and Responsibilities:

This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities as deemed necessary.

• Owns strategic direction for assigned areas of the digital product, independently setting priorities, defining focus areas, and shaping the roadmap in alignment with broader product strategy
• Leads product discovery within their domain, identifying and validating customer and business problems, evaluating opportunities, and determining the right investments before execution begins
• Holds accountability for product outcomes, establishing clear success metrics and adjusting strategy based on performance, learning, and evolving business needs
• Owns the end-to-end process from concept to delivery of new app features and enhances existing user experiences
• Collaborates closely with cross-functional teams, including software engineering, UX, program management and marketing, to ensure seamless project delivery
• Serves as the bridge between customer needs and technical requirements, aligning product features with the daily lives of cat parents
• Drives the product roadmap, ensuring alignment with overall business strategy and customer needs
• Defines and executes A/B testing strategies to optimize user experience and feature adoption
• Analyzes user feedback, app usage data, and market trends to inform product decisions and identify opportunities for improvement
• Develops clear product requirements and user stories to guide engineering teams
• Monitors key performance indicators (KPIs) and use data-driven insights to iterate and enhance product features
• Prioritizes and manages the app feature backlog to ensure continuous delivery of customer value
• Collaborates with customer support teams to understand user pain points and enhance the overall app experience
• Will perform additional responsibilities when required 

Requirements

What You’ll Bring:

• Bachelor’s degree in Business, Computer Science, Engineering, Marketing or a related field and / or related years of experience
• Must currently own a cat and have a deep understanding of the needs of cat owners
• 5+ years in product management with a proven track record of success with delivering value on direct to consumer digital products and platforms
• Strong experience in mobile app product management
• Demonstrated ability to inspire, motivate, and lead cross-functional teams toward achieving shared goals 
• Proven track record of influencing stakeholders at all levels, fostering collaboration, and driving a culture of accountability and results 
• Proven success in defining and driving key performance metrics to improve overall product impact
• Ability to empathize with users and translate insights into features that resonate with cat parents
• Strong communication skills with the ability to articulate consumer needs to technical teams
• Entrepreneurial, inventive, and resourceful, with a drive to innovate and improve
• Maintains confidentiality of proprietary information
• Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions
• A high degree of initiative, self-motivation, and ability to motivate others
• Ability to establish and maintain cooperative working relationships with Team Members and colleagues
• Comfortable with office pets (cats, dogs) 

Not Required but Nice to Have!

• MBA or other relevant advanced degree
• Experience with hardware-integrated products 
• Experience with project management tools like Jira or similar

Benefits & Purrks: 

Join a tenacious, inventive company that empowers team members to chart their own path, lead by grounding decisions in the “why”, and has a strong sense of empathy and openness to new perspectives. Be a part of exciting growth, work with incredible people, and create tomorrow’s pet products—plus a whole lot of extras. You will also be provided with:

• Premium Medical/Dental/Vision insurance
• Paid parental leave
• Whisker Parents Program
• 1 day "pawternity" leave for new pet adoption
• Pet Insurance Discount
• 401K match
• Flexible spending accounts
• Company-paid short-term disability and life insurance
• Employee Assistance Program (EAP)
• Generous paid time off
• 14 Paid Holidays
• Top of the line equipment
• Pet-friendly office
• Whisker products and swag
• Continuing education Support
• On-site gym with Peloton
• Referral program

Statement of Inclusivity:

We believe different perspectives make Whisker better and strive to create a place where everyone has equal opportunities to thrive.

Please ensure to regularly check your email spam folder for any communication from Whisker to avoid missing important updates regarding your application status.