eCommerce Analytics & Insights Specialist

General information

Location: Carlsbad – California, USA Job Family: Digital Worker Type Reference: Regular - Permanent Pay Rate Type: Salary Career Level: P3 Job ID: R-51607-2026 Apply

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Description & Requirements

About the Role

We are seeking a data-driven and collaborative eCommerce Analytics & Insights Specialist to join the Global Direct-to-Consumer (DTC) team for the Sound United business unit within Harman’s Lifestyle division. In this eCommerce role, you will partner closely with marketing, operations, and finance teams to analyze performance across our direct-to-consumer channels and uncover insights that drive growth. You’ll help measure the impact of campaigns, optimize digital storefronts, and provide actionable recommendations that improve both customer experience and business performance.

What You Will Do

• Analyze DTC business performance across traffic, conversion, average order value (AOV), revenue per visitor (RPV), and customer lifetime value (CLV).
• Derive insights from data, ranging from business/financial insights to media and website data insights, identifying trends, opportunities, and areas for improvement to drive business growth.
• Build, develop, review, and coordinate weekly, monthly, and quarterly reporting, collaborating with the cross-organizational teams to provide actionable insights.
• Work closely with the DTC Merchandising and Finance teams to develop annual KPI forecasts that align with annual revenue forecasts.
• Setup, maintain, and enforce Google Tag Manager and Google Analytics tagging structure and data acquisition compliance.

What You Need to Be Successful

• Bachelor's degree in a relevant field or relevant work experience.
• Minimum of 3 years of experience in eCommerce and Direct-to-Consumer (DTC) analytics.
• Advanced proficiency in Google Analytics (GA4) and Excel.
• Strong analytical and quantitative skills with the ability to translate data into insights.
• Strong communication skills to present findings to both technical and non-technical stakeholders.

Bonus Points if You Have

• MBA / Masters in applicable field.
• Experience working within a multi-brand portfolio.
• Experience with Salesforce Commerce Cloud (SFCC) or other eCommerce platforms.
• SQL or other query language skills for data extraction and manipulation.
• Experience with A/B testing tools (Optimizely, Varify).

What Makes You Eligible

• Willingness to travel 5% domestically.

• Be open to working in the Carlsbad, CA office (hybrid option available; flexibility to come into the office on short notice when needed is appreciated).
• Due to the nature of global infrastructure, you understand that flexibility in working hours is required.
• Successfully complete a background investigation and drug screen as a condition of employment (post-offer).

What We Offer

• Competitive wellness benefits and 401K Retirement Savings plan.
• An inclusive and diverse work environment that fosters and encourages career development opportunities.
• Flexible work schedule with a culture encouraging work-life integration and collaboration in a global environment.
• Professional development opportunities through HARMAN University’s business and leadership academies and extensive course catalog.
• Tuition Reimbursement.
• Access to employee discounts on world-class HARMAN products (JBL, Harman/Kardon, Bowers & Wilkins, Dennon, Marantz, Polk, Definitive Technologies).
• “Be Brilliant” employee recognition and rewards program.

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Pay Transparency
$ 84,750 - $ 124,300
Dependent on the position offered, other forms of compensation are also available, such as bonuses or commission.
Pay is based on a wide range of factors, including, without limitation, skill set, experience, training, location, and business need. While the above range is a reasonable estimate of the wage range for this position, please note the disclosed range estimate has not been adjusted for the applicable geographical differential associated with the location where the position may be filled.
BenefitsHARMAN is interested in the health and wellbeing of you and your family and offers a range of benefits designed to support your needs for holistic wellbeing. Benefits and perks may vary depending on the nature of your employment with HARMAN, and may include paid vacation and holidays, paid sick leave, volunteer leave, and paid bonding and care giver leave. Employees may also be eligible to participate in comprehensive medical, dental, and vision plans, fertility support and adoption assistance, Health Savings and Flexible Spending Accounts, retirement savings plan with employer match, short and long term disability coverage, life insurance, and more.
You Belong Here HARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you – all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want.   About HARMAN: Where Innovation Unleashes Next-Level Technology Ever since the 1920s, we’ve been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected.  
Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today’s most sought-after performers, while our digital transformation solutions serve humanity by addressing the world’s ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners and each other. 
If you’re ready to innovate and do work that makes a lasting impact, join our talent community today!  
Important Notice: Recruitment Scams Please be aware that HARMAN recruiters will always communicate with you from an '@harman.com', ‘@careers.harman.com’ or ‘@harmanglobal.avature.net’ email address. We will never ask for payments, banking, credit card, personal financial information or access to your LinkedIn/email account during the screening, interview, or recruitment process. If you are asked for such information or receive communication from an email address not ending in one of the above email domains about a job with HARMAN, please cease communication immediately and report the incident to us through: harmancareers@harman.com.
HARMAN is proud to be an Equal Opportunity employer. HARMAN strives to hire the best qualified candidates and is committed to building a workforce representative of the diverse marketplaces and communities of our global colleagues and customers.  All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. HARMAN attracts, hires, and develops employees based on merit, qualifications and job-related performance.(www.harman.com) 
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