Key skills
AnalyticsSpringCRMCommunicationTime ManagementCollaborationAccount ManagementSales
About this role
About TEGNA
TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
The Account Manager (AM) partners with Account Executives to execute and optimize integrated advertising campaigns across Broadcast Television, Streaming TV, and Digital platforms. This role owns post-sale campaign fulfillment, ensuring seamless implementation, accurate execution, and exceptional client service.
The AM plays a critical role in revenue retention and growth by delivering high-quality customer support, monitoring performance, identifying opportunities, and strengthening client relationships.
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Responsibilities:
Campaign Execution & Management
• Manage post-sale execution of Broadcast and Digital campaigns, including order entry, implementation, maintenance, and fulfillment.
• Accurately prepare and input all Broadcast and Digital orders, ensuring inventory availability and data integrity across systems.
• Maintain and revise contracts (new, revisions, additions), complete new client setup, and manage special projects and sponsorships.
• Traffic creative for Digital campaigns and coordinate with internal and external vendors to ensure timely launch and monitoring.
• Track audience delivery and campaign performance using Comscore ratings, impressions, and digital reporting tools.
• Develop and recommend makegood solutions related to preemptions, inventory changes, political impact, or pricing adjustments.
Client Service & Revenue Support
• Serve as a primary day-to-day contact for assigned agencies and direct clients.
• Deliver clear, timely campaign reporting across all Digital platforms.
• Partner with Account Executives to identify incremental revenue opportunities based on campaign results.
• Support retention efforts through proactive communication, problem-solving, and superior service.
• Assist with aging reports and payment collection support for designated accounts.
Collaboration & Communication
• Work closely with Account Executives, Sales Management, Marketing, Research, and Creative Services to support client objectives.
• Participate in sales meetings and training to stay current on products, processes, and market trends.
• Maintain strong internal communication to ensure alignment and operational excellence.
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Requirements:
• 1–3 years of account management experience in a fast-paced media sales environment (Digital experience preferred).
• Proven ability to retain and grow client relationships.
• Working knowledge of Broadcast and Digital marketing solutions.
• Experience with Google Analytics and digital advertising platforms strongly preferred.
• Proficiency in CRM systems and Microsoft Office Suite.
• Strong analytical, organizational, and time management skills.
• Ability to manage multiple priorities while meeting deadlines.
• Excellent written and verbal communication skills.
• Self-motivated, adaptable, and collaborative team player.
• Ability to independently problem-solve and make sound decisions in support of clients.
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.