Performance Marketing Intern - Summer 2026

BetterHelp is the world’s largest online therapy service, dedicated to making mental health care more accessible. The Performance Marketing Intern will support the development and optimization of the therapist marketing journey, focusing on data-informed marketing strategies to attract and engage therapists.

Responsibilities:

• Support the mapping and documentation of the therapist marketing journey from acquisition through long-term engagement
• Leverage AI tools to support campaign ideation, content optimization, journey analysis, and workflow efficiency
• Help analyze campaign performance and therapist engagement metrics to identify opportunities for improvement
• Conduct research to better understand therapist needs, behaviors, and friction points across the journey
• Partner with marketing, operations, and product teams to improve messaging and timing across lifecycle stages
• Contribute to A/B testing initiatives and performance reporting
• Help maintain campaign calendars and lifecycle documentation

Requirements:

• Current undergraduate or graduate student in Marketing, Business, Communications, or a related field
• Strong analytical skills and comfort working with data in spreadsheets
• Interest in performance marketing, CRM, growth marketing, or user journey optimization
• Strong written communication skills and attention to detail
• Ability to manage multiple projects and meet deadlines
• Curious, proactive, and eager to learn in a fast-paced environment
• Experience with email marketing platforms or CRM tools
• Familiarity with journey mapping or marketing automation concepts
• Interest in healthcare, mental health, or marketplace businesses