Marketing Specialist - Retail Media

Panasonic North America is dedicated to improving lives through innovation. The Retail Media Marketing Specialist role involves supporting the execution and optimization of retail media campaigns across major platforms, enhancing digital visibility and driving performance through data-driven insights.

Responsibilities:

• Assist in launching and optimizing campaigns across Amazon, Walmart Connect, Target Roundel, Best Buy, Costco, and other RMNs
• Monitor campaign performance and prepare weekly reports on KPIs such as ROAS, CPA, CTR, and conversion rates
• Coordinate with agency partners to ensure timely execution and delivery of assets
• Understand and analyze customer shopping behavior to identify opportunities to improve engagement, conversions, and other campaign performance metrics
• Ensure media budgets are controlled within KPI limits established by the business units
• Leverage Clean Room Data such as Amazon Marketing Cloud to enhance campaigns and target audiences
• Run A/B tests and apply learnings to optimize campaigns
• Maintain dashboards and assist in performance analysis using tools provided by the Business Intelligence team
• Identify trends and provide insights to improve campaign effectiveness
• Ensure Retail Media Dashboard tools are accurate
• Support competitive benchmarking and market research initiatives
• Work with Sales, Product, and Creative teams to ensure campaign alignment with promotional calendars and product launches
• Assist in coordinating digital shelf content updates and promotional activations
• Ensure PDP quality, Brand Stores updates
• Help manage media budgets, track invoices, and support reconciliation processes
• Maintain campaign documentation and assist with purchase order creation
• Stay current on retail media trends, platform updates, and emerging technologies
• Recommend new tactics and platforms to expand reach and drive incremental sales

Requirements:

• Bachelor's degree in marketing, Business, or related field (preferred)
• 3+ years of experience in digital media, preferably with a focus on retail media or e-commerce
• Strong understanding of Retail Media Network including Amazon Ads and Walmart Connect (required)
• Strong analytical skills and proficiency in analytics tools (e.g., Excel, Power BI, retail media dashboards)
• Experience working in Vendor Central; additional Seller Central experience a plus
• Experience working with media agencies and cross-functional teams
• Proven ability to interpret data and translate insights into actionable strategies
• Excellent oral and written communication skills
• Strong attention to detail and organizational skills; able to manage multiple tasks and timelines effectively
• Flexible, adaptable team player with strong interpersonal skills
• Must be able to work independently with minimal supervision
• Experience in Target Roundel, Orange Apron and Best Buy My Ads
• Familiarity with tools such as Pacvue/Skai, Profitero, Helium 10