Manager, Digital Marketing

HighLevel is a cloud-based marketing and sales platform that supports a global community of over 2 million businesses. They are seeking a Manager, Digital Marketing to lead their Digital Marketing team, drive growth through impactful programs, and ensure alignment with business goals.

Responsibilities:

• Lead, mentor, and grow the Digital Marketing team, ensuring alignment to business priorities, clarity of goals, and professional development
• Foster a high-performance culture built on accountability, collaboration, and innovation
• Drive digital marketing programs that directly fuel business growth through: Recruiting and activating new affiliates in the affiliate program
• Launching campaigns that generate trials of the platform
• Executing ticket sales and promotional marketing for events and ongoing campaigns
• Own the cadence and execution of promotional campaigns, ensuring the right customers receive the right message at the right time
• Build and optimize customer lifecycle touchpoints, from lead capture to trial conversion to product adoption
• Establish and monitor KPIs such as trial conversion and adoption metrics
• Translate performance data into actionable insights, driving continuous optimization across channels
• Provide regular reporting and executive-level insights that connect marketing performance to business outcomes
• Partner with Product Marketing, RevOps, Customer Success, and Affiliate Management to ensure alignment on acquisition, retention, and revenue goals
• Serve as the key POC the Digital Marketing team

Requirements:

• 8–10+ years of experience in digital marketing, with at least 4+ years in a people management role
• Demonstrated success leading digital marketing teams in high-growth environments
• Proven track record of designing and executing strategies that drive measurable business outcomes
• Strong expertise in paid digital channels, SEO/SEM, social, and marketing automation
• Experience managing budgets, marketing operations, and cross-functional initiatives
• Bachelor's degree in Marketing, Business, or related field (MBA preferred)