Director Sales-Club Channel

Make a Difference in YOUR Career!

Our vision is both simple and ambitious: to put our drinks on every table.  

We are the leading global independent beverage solutions provider. We serve a broad range of national and international retailers as well as Global, National and Emerging (GNE) brands. Our products are distributed worldwide from our production sites in Europe, North America, and Australia. Although our own branding may not appear on the labels of the beverages we produce, there is a good chance you are reading this while sipping one of our drinks.

Our ambition is to continually improve and it’s what keeps us at the top of our game. We are solutions-based. We are innovative.  We seek out new challenges and conquer them.  This is our company ethos, but it’s our people’s too: Refresco is at the cutting edge of a fast-moving industry because we have passionate people pushing the boundaries of what’s best.

Stop and think: how would YOU put our drinks on every table?  

Summary:

The Director of Sales – Club Channel will be responsible for achieving maximum profitable sales for Refresco Beverages. This position will manage a small team of various levels of account managers responsible for establishing and executing a mutually beneficial business plan regarding distribution, pricing and merchandising programs for appointed accounts with focus on Club Channel, in addition to developing effective customer relationships at all levels within the Club Channel customers.  As a leader, they will develop functional competencies in their direct reports.  The Director of Sales must possess broad Club Channel knowledge as well as a strong knowledge of all available cross functional resources to develop mutually beneficial and profitable business recommendations for both Refresco Beverages and the customer.  The ideal candidate should have a background and solid understanding of supply chain and have strong existing relationships with Club Channel customers (BJs, Sam’s Club and Costco). 

Essential Functions:

• As an individual and as team leader, establish annual account plan and execute specific programs that are designed to achieve profitable sales volume, excellence in availability, optimal distribution and competitive pricing within the various banners and business units of our key account;
• Coach and hold accountable direct reports to achieving annual plan.
• Coach and develop direct reports in developing skills and competencies to advance in their careers.
• Develop strong business relationships across various functions, levels and business units to ensure that annual account plan and objectives are met;
• Analyze various data sources / insights to identify business opportunities that effectively grow the business and present internally for potential commercialization;
• Collaborate with the Supply Chain and Demand Planners to provide insight into upcoming events, promotions, distribution or POS changes to ensure the most accurate forecast possible;
• Understands the latest trends and capitalizes on business opportunities that effectively grow the Club Channel business
• Provides accurate sales forecast for all assigned customers
• Ability to accurately analyze the business in relation to the customer, the market, the category and to use this knowledge to develop sales plans that achieve growth and profit objectives
• Evaluates and conduct post audits on all promotional events to better understand if program objectives were achieved
• Make recommendations that ensure the achievement of both the customer and Refresco Beverages sales and financial objectives
• Accountability for the management of all financial budgets while ensuring they are managed within the established guidelines developed by Refresco Beverages. Immediately identify deviations and corrective actions when situations require them
• Responsible for timely and accurate completion of all administrative tasks including but not limited to expense reports, pricing templates, deal sheets, forecasts, new item sheets, promotional worksheets and other weekly reports
• Ability to work closely with Demand Planning to develop accurate forecasts
• Working knowledge and understanding of the Supply Chain process

Required Skills and Competencies:

• Advanced level of competence in all Functional Competencies as outlined below.
• Essential level of competence in the following Leadership Competencies: Drive for Results and Business Acumen.
• Proven ability to perform under pressure to prioritize and manage multiple tasks simultaneously, daily processes/projects, to meet tight deadlines, as per business requirements
• Solid experience developing business plans for large multi-tiered and Club Channel accounts, managing complex tenders/bids
• Excellent interpersonal, both written and verbal communication skills, with demonstrated ability to negotiate successfully
• Strong analytical and problem solving skills
• Ability to work closely with multiple cross-functional roles within the Refresco organization
• A proven self-starter and experience demonstrating a strong initiative to work autonomously
• Solid background and understanding of the supply chain business that includes the following: working knowledge of supply chain acumen;  working understanding of manufacturing processes, tools and models available to support demand planning, forecast; accuracy and procurement of materials.
• Proven ability to manage complex negotiations

Education and Experience:

• University Degree or Diploma in Business Management or related discipline preferred, or equivalent experience
• Typically 8 – 10 years of sales management experience preferably in the CPG industry and strong Club Channel experience

Other Duties:

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.

A Career with Refresco  

Refresco is passionate about empowering leaders who reflect our core values and live by our leadership behaviors. These behaviors encourage effective leadership within the business, and focus on leading courageously, empowering individuals, and driving company growth as one team. Joining our team as a people manager means you’ll be encouraged to evolve as a leader who prioritizes the success of both you and your team, to deliver results, whilst bringing your authentic self to work.  

Refresco Beverages US Inc. offers the following competitive pay and comprehensive benefits:    

Pay Range: 140,000k - $165,000k, plus eligibility for performance-based bonuses based on company objectives.  

Cell Phone Allowance: $127.00/month 

Status: Exempt 

• Medical/Dental/Vision Insurance    
• Health Savings Accounts and Flexible Spending Accounts  
• Life and AD&D Insurance, critical illness, hospital indemnity, and accident insurance 
• Short-term disability and long-term disability   
• Pet Insurance  
• Legal Benefits  
• 401(k) Savings Plan with Company Match  
• 12 Paid Holidays  
• 15 Vacation Days and 6 Paid (Sick) Time Off Days
• Well-being Benefit 
• Discount and Total Reward Programs   

The applicant who is hired will receive wages within the range that will be based on several factors, including, as applicable, criteria such as years and type of experience, relevant education, training, qualifications, certifications/licensing, skills, geographic location, performance, market considerations, seniority system, merit system, systems that measure earnings by quantity or quality of production, and business or organizational needs.  

Application deadline:  March 31, 2026 (the application deadline is a good-faith estimate and may be extended in certain circumstances) 

How to apply: Please visit our careers site at https://www.refresco-na.com/na/careers/

Join Refresco TODAY and enjoy a rewarding CAREER!   

Any employment agency, person, or entity that submits a résumé to this career site or a hiring manager does so with the understanding that the applicant's résumé will become the property of Refresco Beverages US, Inc.  Refresco Beverages, US Inc., will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person, or entity.  

Employment agencies that have agreements with Refresco Beverages US, Inc., and have been engaged in a search shall submit a résumé to the designated Refresco recruiter or, upon authorization, submit a résumé to this career site to be eligible for placement fees.  

Refresco Beverages US Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity, gender expression, Veteran status, or any other classification protected by federal, state, or local law.