MEDIA EXECUTIVE - WSAW

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WSAW:

Gray Local Media, Central Wisconsin, is composed of three major broadcast network stations. WSAW, Wausau’s first television station, debuted in 1954 and serves as the CBS affiliate for northcentral Wisconsin. WZAW is the region’s FOX affiliate, and our additional broadcast offerings include WYOW/The CW, MeTV, Outlaw, Quest, Movies!, Heroes & Icons, and Start TV. We’re also home to Gray Digital Media, providing comprehensive digital marketing solutions to businesses throughout Wisconsin and across the country.

In 2025, our team was recognized as the Wisconsin Broadcasters Association “News Operation of the Year” and, for the 8th consecutive year, we were named small market “Station of the Year”. Also in 2025, WSAW’s podcast— Forgotten: Wisconsin Cold Cases—was honored with a Regional Edward R. Murrow Award for the second-straight year.
Our team works hard to make a positive difference in the community where we live and work. Over 23 years, our Share Your Holidays annual food drive has collected many tons of food and raised more than $1.8 million to fight hunger across the region we call home. Through our annual Diaper Drives, we’ve also collected thousands of diapers and dollars to support local families in need.

Come join us and be part of something special!

Job Summary/Description:

Are you passionate about marketing and digital media? Do you want to help businesses thrive? Gray Local Media, Central Wisconsin, has an exciting opportunity for a success-driven professional with a passion for media and digital sales to join our talented, high-performing team.

We’re looking for our next Rockstar — someone ready to put in the work, make meaningful connections, build strong relationships, develop new business, and, above all, is motivated to win! As a Gray Local Media, Central Wisconsin Media Executive, you’ll build strong relationships with key businesses and drive growth through innovative broadcast and digital media strategies.

Duties/Responsibilities are not limited to: 

• Consult business owners, marketing directors, and advertising decision-makers to develop and implement effective, results-driven digital marketing strategies.
• Meet or exceed sales revenue expectations by prospecting new clients, growing existing accounts, and maintaining strong client partnerships.
• Learn and master Gray Digital Media’s full suite of advertising products, services, and best practices — both current and as offerings evolve.
• Develop, retain, and grow long-term client relationships built on trust and measurable success.
• Create and deliver compelling TV and digital advertising solutions tailored to client objectives.
• Communicate and collaborate effectively and respectfully internally with team, with corporate Gray Digital Media teams, and externally with clients.

This is a rare opportunity to join a team of high-achieving sales professionals representing an exceptional portfolio that includes CBS and FOX programming, along with Gray Digital Media products. The combination of these powerful platforms positions our team as a leader in the marketplace, offering comprehensive marketing solutions to businesses and advertising agencies.

Our hands-on training program provides a clear pathway to financial success and career growth. There’s never been a more exciting time to work in local broadcast and digital media — the future is bright for someone motivated by high earning potential, relationship building, and helping local businesses achieve their marketing goals.

As part of a publicly traded company, our employees make an impact every day and benefit from world-class training and support from nationally recognized industry experts — all while enjoying the opportunity to live and work in a close-knit, community-focused environment. Our culture is built on collaboration, professional growth, and a shared commitment to excellence. We remain strong and forward-focused because Gray Media continuously invests in our people, technology, and innovation to maintain our leading-edge position in the marketplace.

Qualifications/Requirements:

• Goal-driven self-starter with the ability to connect with, influence, and inspire others.
• Demonstrates intellect, motivation, professionalism, and strong sales acumen.
• Thrives in a fast-paced, dynamic environment.
• Detail-oriented with excellent communication and customer service skills.
• Possesses a strong work ethic and high level of integrity.
• Skilled in problem-solving, organization, and prioritization.
• Team-oriented with the ability to work independently and manage time effectively.
• Proficient in Microsoft Excel, Word, and PowerPoint.
• Adaptable and receptive to change, growth, and new opportunities.
• Brings a positive, can-do attitude to every challenge.
• Work with a sense of immediacy independently and as a team. It is our culture.
• Have the desire to win, as well as the ability to reflect on your work and apply feedback.
• Bachelor’s degree preferred but not required.
• Prior experience in outside sales or media is a plus, though not necessary — comprehensive training will be provided for the right candidate!

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WSAW-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.