Luxury Presence is building the AI growth platform for real estate and is seeking a Growth Marketing Manager to develop and manage their prospect nurture program. This role involves designing systems to convert behavioral signals into qualified leads and executing full lifecycle communications across various channels.
Responsibilities:
- Build a comprehensive email nurture program that increases email-attributed MQLs from 5% to 20% of monthly volume within your first year
- Design and implement modular nurture architecture, mapping behavioral triggers (lead magnets, webinars, key site actions) to thematic evergreen sequences
- Launch an SMS pilot, growing our opt-in list to 2,500 contacts and evaluating channel viability
- Establish a campaign planning cadence that keeps us a full quarter ahead on our marketing calendar
- Partner with Sales, CS, Content, and Paid Media to create coordinated, full-funnel campaigns
- Write compelling copy that moves real estate agents to action
- Leverage AI tools to accelerate your work while maintaining quality and brand voice
Requirements:
- 3-5 years of experience in a marketing role with a focus on email, growth, or demand generation
- Expert-level copywriting skills with a strong grasp of narrative structure and persuasion
- Deep experience with marketing automation platforms (HubSpot strongly preferred)
- Ability to build complex workflows, triggers, and sequences independently
- Comfort using AI tools to write faster and iterate more quickly
- Familiarity with account-based marketing (ABM) strategies and how they integrate with nurture programs
- A student of consumer psychology and behavioral economics who understands why people act and how to sequence messaging accordingly
- Systems thinker who designs scalable, modular programs rather than one-off campaigns
- High execution velocity with a bias toward shipping and iterating
- Ability to influence without authority and build alignment across teams that may not instinctively prioritize email
- Deep curiosity about what motivates real estate agents and how to move them through a funnel