Marketing Operations Program Manager

Stripe is a financial infrastructure platform for businesses, and they are seeking a Marketing Operations Program Manager to drive critical operational programs across campaign execution, prospect data management, and marketing process improvement. The role requires collaboration with various stakeholders to enhance efficiency, data quality, and pipeline impact.

Responsibilities:

• Create and lead programs to transform marketing and sales development with AI programs like AI SDRs and agentic marketing campaign production
• Own end-to-end program delivery for marketing operations initiatives; maintain program communications, track milestones, coordinate cross-functional workstreams, and provide regular updates on roadmap progress
• Serve as the process owner for campaign execution workflows across email, landing pages, and paid media, supporting Growth, Lifecycle, and Global Campaigns marketing teams
• Scope campaign requirements, assess complexity, and lead capacity planning to ensure smooth and timely execution across teams and regions
• Consult on best practices in Marketo and Braze, with a focus on automation, scalability, and operational design; design complex nurture and trigger campaigns and standardize them for broader use
• Own prospect data programs including marketing database growth strategy using first-party and third-party sources, ensuring the marketing database is healthy, deduplicated, and compliant
• Drive sales contact data completeness and accuracy for target accounts — managing third-party data vendor relationships, defining data enrichment workflows, and partnering with Sales Development and Sales Operations to ensure contact coverage meets pipeline goals
• Lead programs to address recurring operational challenges; define objectives, success metrics, and build repeatable processes that scale
• Partner with Engineering teams to scope business requirements, coordinate discovery, and translate operational needs into product requirements for internal tooling
• Coordinate review cycles, pilots, and feedback collection during program execution; summarize required changes, identify launch-blocking issues, and escalate risks as needed
• Drive ongoing improvements in marketing operations through process innovation, automation, and the adoption of AI-powered tools to increase productivity and transform workflows
• Maintain scalable documentation and support coordination with offshore production teams and cross-functional partners across time zones

Requirements:

• 6+ years of experience in B2B marketing operations, campaign management, or a related program management role within a high-growth technology environment
• 3+ years of experience working day-to-day with marketing automation platforms, CRM platforms, prospect data, and lead management
• 3+ years of experience in end-to-end program management of cross-functional marketing, sales, and engineering initiatives
• Experience building AI agents, including examples of agents you have deployed and examples of ways you are using AI on a daily basis beyond chat
• 3+ years of experience doing your own analysis using queries, dashboards, and AI and partnering with analysts and data scientists for more complex analytics needs
• 3+ years of experience defining your own scope and goals and collaborating with a distributed, global team to deliver on them
• Excellent written and verbal communication skills, including the ability to convey complex operational concepts to diverse stakeholders across marketing, sales, and engineering
• Experience managing prospect or marketing database programs, including data enrichment, hygiene, and growth using first-party and third-party data sources
• 3+ years of experience with Salesforce, including lead and contact management, campaign attribution, and marketing-to-sales data flows
• 3+ years of experience with Marketo or Braze audience and campaign design and production
• Experience selecting and managing third-party data providers for B2B contact enrichment and prospecting
• Experience implementing AI tools to improve marketing operations workflows and productivity
• Experience working with global teams on a day-to-day basis
• Knowledge of data privacy and compliance frameworks as they relate to prospect data acquisition and marketing database management
• Experience in the financial services, payments, or B2B software industries