GTM Systems Engineer

Wrapbook is a smart platform that simplifies production payroll and accounting for teams in the entertainment industry. They are seeking a GTM Systems Engineer to design, build, and maintain Salesforce systems that support their go-to-market operations, focusing on automation and data integration.

Responsibilities:

• Design, build, and maintain Salesforce automations including Flows, Apex triggers, batch jobs, and Lightning Web Components
• Develop scalable data models and object architectures across pre-sale and post-sale GTM workflows
• Build and integrate APIs connecting Salesforce to tools across our stack (e.g., marketing automation, CS platforms, telephony, data enrichment)
• Implement AI-assisted workflows with appropriate guardrails, human-in-the-loop controls, and auditability
• Build modular, reusable components that can flex as business processes evolve
• Translate business requirements into technical specifications, ensuring clarity before a single line of code is written
• Design and execute structured UAT processes—writing test cases, coordinating stakeholder testing, and resolving issues before deployment
• Manage your own backlog: prioritize work, communicate status proactively, and flag blockers before they become problems
• Document what you build so the team can maintain it, not just you
• Instrument SLAs, funnel metrics, and operational KPIs directly in Salesforce, enabling leading-indicator visibility for the GTM team
• Identify and fix data quality issues—duplicate records, 15 vs. 18-digit ID mismatches, stale field values—that erode reporting reliability
• Build and maintain dashboards and reports that surface the right information for WBRs, MBRs, and QBRs
• Proactively identify where process breaks down in the data and bring solutions to the table
• Build from a clear spec — before you start, make sure you have one. If requirements are incomplete or shifting, surface it early rather than build through the ambiguity
• Push back on scope creep proactively: flag changes in writing, before they affect the build, and help the team understand the tradeoff
• Partner with our GTM Architect on solution design and with our SFDC Admin/BSA on delivery, UAT coordination, and post-launch stability

Requirements:

• 5+ years of hands-on Salesforce development experience, including Apex, SOQL, and declarative tools
• Deep proficiency in Salesforce Flows for complex automation across objects and entry points
• Minimum two Salesforce certifications required (e.g., Platform Developer I + II, or Platform Developer I + Administrator)
• Experience with data modeling, complex object relationships, and managing schema changes in production orgs
• Familiarity with Salesforce Service Cloud, Sales Cloud, and Experience Cloud
• Default to building modular, reusable systems—not one-off solutions that only work for today's requirements
• Write clean, maintainable code and documentation without being asked
• Understand the difference between a quick fix and a durable solution, and know when each is appropriate
• Experience designing integrations with third-party platforms via REST APIs and reasoning about schema mapping, error handling, and data fidelity
• Skilled at extracting clear requirements from vague requests and messy conversations
• Proactively push back on scope creep before it happens—in writing, on the record—and do so diplomatically
• Experience running UAT processes: writing test scripts, coordinating business testers, logging, and triaging defects
• Manage work in a structured way (Linear, Jira, or similar) and communicate status proactively
• Understand the end-to-end B2B GTM funnel: how leads become opportunities, how opportunities become customers, and how customers renew
• Familiarity with the core workflows that drive revenue: lead routing, lifecycle stage management, opportunity management, and CS handoffs
• Experience with GTM tools like HubSpot, Outreach, ZoomInfo, Salesloft, or similar
• Ability to connect business metrics (pipeline, conversion rates, ARR) to the technical systems that produce them
• Know when to build, when to buy, and when to automate — and understand that the right answer is often a combination of all three
• Apply AI where it genuinely improves decision quality or reduces manual work; apply traditional automation where it's more reliable, auditable, or maintainable; and recognize when the fix is process or people, not technology
• When you do reach for AI, design it properly — think through the data model, the edge cases, and the guardrails, not just the feature
• Experience in entertainment, media production, or a similarly project-based industry
• Salesforce Platform Developer II or Salesforce Architect certification
• Experience with LWC (Lightning Web Components) or Visualforce
• Familiarity with Wrapbook, film/TV payroll, or production accounting workflows
• Experience implementing or integrating telephony systems (e.g., TalkDesk, Dialpad)
• Proficiency with UI/UX wireframing tools (e.g., Figma) for communicating design intent
• Prior experience in a startup or high-growth environment where requirements change and speed matters