Product Owner – Marketing Technology (GenStudio Highly Preferred)

Blue Acorn iCi is a digital experience partner helping global brands design, build, and optimize customer engagement. They are seeking a Product Owner – Marketing Technology to lead the development of reusable marketing templates within Adobe GenStudio, ensuring alignment with marketing goals and platform capabilities.

Responsibilities:

• Own the product roadmap and backlog for marketing templates and campaign enablement within GenStudio for Performance Marketing
• Translate business and marketing needs into clear product requirements and user stories for engineering teams
• Define standards for scalable, modular templates that support multi-channel activation and content variation
• Define requirements for converting existing campaign assets (HTML emails, design files, UX specifications) into GenStudio-compatible templates
• Ensure templates support dynamic content, personalization, and campaign variants required for performance marketing
• Establish guidelines for modular layouts and editable content regions such as headlines, images, CTAs, and legal copy
• Ensure all templates meet email client constraints and platform requirements for GenStudio
• Define validation and QA processes using tools like Litmus and Email on Acid
• Maintain standards for cross-client email rendering and accessibility compliance
• Partner with marketing managers, designers, and developers to ensure templates align with campaign objectives and brand guidelines
• Work with engineering teams to refine technical requirements and ensure templates integrate with existing marketing platforms
• Facilitate agile ceremonies and prioritize work across stakeholders
• Create and maintain template documentation and usage guidelines for marketing teams
• Define editable vs. locked components within templates to ensure brand consistency
• Support adoption by enabling marketers to self-serve campaign variants within GenStudio

Requirements:

• Experience working as a Product Owner or Product Manager within marketing technology or digital platforms
• Strong experience writing user stories, acceptance criteria, and product requirements
• Experience working within Agile or Scrum environments
• Experience working with one or more platforms such as Adobe Journey Optimizer, Adobe Campaign, Salesforce Marketing Cloud, Marketo, Braze
• Understanding of HTML email structure and cross-client rendering constraints
• Familiarity with template-driven marketing systems, tokens, and dynamic content frameworks
• Knowledge of personalization and campaign testing workflows
• Experience with Adobe GenStudio for Performance Marketing
• Familiarity with the Adobe Experience Cloud ecosystem
• Understanding of accessibility standards (WCAG) in digital marketing
• Exposure to performance marketing metrics such as CTR, conversions, and experimentation frameworks
• Experience managing template libraries or content frameworks