Salesforce Marketing Cloud Campaign Manager
United States
Full Time
2 days ago
$90,000 - $128,000 USD
H1B Sponsor Likely
Key skills
Salesforce Marketing CloudAMPscriptSQLJourney BuilderEmail StudioAutomation StudioHTML/CSSdata extensionscampaign targetingdynamic content logicAnalyticsSalesforceCRMCommunicationSales
About this role
New York Life Insurance Company is committed to providing financial security and peace of mind through comprehensive insurance solutions. The Salesforce Marketing Cloud Campaign Manager will design, implement, and support personalized marketing campaigns in Salesforce Marketing Cloud, ensuring effective communication and data-driven strategies across digital channels.
Responsibilities:
- Configure and deploy email and eventually multichannel campaigns in SFMC using Email Studio, Journey Builder, Automation Studio, and Contact & Content Builder
- Leverage AMPscript and dynamic content to personalize email content based on customer attributes and behavior, eventually establishing dynamic content rules per channel
- Manage data extensions, SQL queries, filters, and subscriber data to ensure accurate targeting and deliverability
- Develop, test, and maintain multi-step customer journeys triggered by key business or behavioral events, time-based and behavioral events
- Use decision splits, engagement tracking, and wait steps to optimize the customer experience
- Work closely with CRM and analytics teams to ensure seamless data flow between Salesforce Sales Cloud and Marketing Cloud
- Support preference center functionality and opt-out compliance across journeys
- Assist with IP warming strategy and deliverability monitoring for new initiatives
- Conduct end-to-end testing of content, data logic, and audience segmentation
- Ensure compliance with CAN-SPAM, GDPR, and internal governance policies
- Provide technical consultation and support to Integrated Marketing partners and campaign stakeholders
- Assist with platform documentation, training, and user enablement
Requirements:
- 8+ years of experience using traditional marketing automation platforms (e.g. Marketo, Hubspot) and 3+ years of hands-on experience with Salesforce Marketing Cloud campaign execution
- Strong proficiency in AMPscript, SQL, and HTML/CSS for email personalization and development
- Proficiency with Journey Builder, Automation Studio, Email Studio, and Contact & Content Builder
- Experience with data extensions, campaign targeting, and dynamic content logic