10427 Customer Sales Manager Dallas/Houston

Barcel USA is focused on strategic growth initiatives within assigned divisions and is seeking a Customer Sales Manager. This role is responsible for delivering volume and profit objectives while cultivating strong customer relationships and driving execution of programs with Kroger.

Responsibilities:

• Develop and maintain productive, wiring, professional relationships with key decision-makers across assigned Kroger divisions
• Lead customer negotiations and influence alignment with Barcel’s strategic account plans
• Achieve annual sales targets and strategic objectives across all assigned brands and categories
• Coordinate cross-functional resources to meet customer expectations and drive account performance
• Conduct ongoing assessment of customer needs and lead solution development efforts
• Deliver annual volume plans and proactively identify gaps through business trend analysis
• Participate in annual planning and forecasting in collaboration with the National Account Team
• Facilitate impactful customer business reviews using fact-based selling and performance insights
• Drive execution of account programming through collaboration with divisional headquarters and operational sales teams
• Lead growth initiatives by leveraging category insights and competitive trends
• Develop tactical execution plans for key initiatives and ensure effective communication across stakeholders
• Ensure promotional activities are supported with appropriate POS materials and incremental displays
• Sell pricing programs using best practices and tools, customizing presentations to customer needs and evaluating ROI within company guardrails
• Establish and maintain a 'Wiring Model' to ensure consistent communication with all relevant customer contacts

Requirements:

• Bachelor's degree in Business Administration, Marketing, or related field; equivalent experience in sales within the consumer-packaged goods (CPG) industry preferred
• Experience with Direct Store Delivery (DSD), third-party distributors, and warehouse go-to-market models
• Proficiency in syndicated data tools such as IRI, Nielsen, and Retail Link
• Demonstrated success in strategic joint business planning with regional and national retail accounts
• Proven ability to influence internal and external stakeholders in a cross-functional environment
• Skilled negotiator with experience engaging Category Buyers in the grocery retail sector
• Advanced proficiency in Microsoft PowerPoint, Excel, and Word
• Willingness to travel domestically 40–50%
• Strategic mindset with a winning attitude and growth orientation
• Strong communication, negotiation, and influencing skills
• Conflict resolution and interpersonal effectiveness
• Financial acumen, including understanding of P&L implications
• Leadership capability with experience managing cross-functional teams
• Detail-oriented with a focus on results and execution
• Analytical and critical thinking skills
• Ability to thrive in a fast-paced, dynamic environment