Marketing Program Manager

UT MD Anderson Cancer Center is dedicated to advancing their mission of Making Cancer History® through strategic marketing initiatives. The Marketing Program Manager will guide the strategy, development, and implementation of marketing and advertising initiatives that support the institution's strategic vision, including brand awareness and patient acquisition programs.

Responsibilities:

• Guides the strategy, development, and execution of marketing programs that promote the institution's expertise and clinical research; enhance brand awareness; drive targeted patient volume to key service lines; support fundraising and cause-related initiatives; and advance other institutional priorities
• Responsibilities include program management, campaign measurement, optimization, and reporting
• Collaborates with colleagues across departments and divisions to understand campaign goals and strategies, ensuring alignment of advertising efforts
• Manages agency partners to develop advertising strategy, media plans, messaging, creative development, and all components of comprehensive marketing and advertising campaigns
• Evaluates, monitors, and communicates campaign results and effectiveness
• Develops presentations, leads and participates in cross-functional teams, manages projects, and coordinates market research in support of program plans
• Provides direction to internal resources
• Works closely with direct response teammates to execute integrated advertising and direct marketing initiatives, ensuring consistent messaging and supporting fundraising and engagement across channels
• Collaborates closely with Brand Health and Brand Management teams to ensure brand promotion and protection and to monitor tracking and analytics
• Determines and manages marketing and advertising needs and leads key marketing initiatives
• Evaluates new media and marketing proposals based on institutional priorities, marketing objectives, emerging trends, and market data
• Manages agency partners in developing project scopes, timelines, and deliverables to ensure timely and on-budget completion
• Implements and upholds brand standards and messaging guidelines. Ensures compliance with internal guidelines to protect and promote the institutional brand
• Manages ROI processes by tracking advertising and marketing program efficacy and analyzing key metrics
• Coordinates with marketing leadership, agency partners, and stakeholders to ensure accurate offline and online media tracking mechanisms are in place
• Works with Brand Health and other teams to capture confirmation processes and track key conversions
• Monitors and reports on KPIs such as donations, merchandise sales, blood donations, and event registrations
• Identifies trends and recommends optimizations
• Reports findings to key stakeholders and ensures insights inform ongoing marketing plans
• Manages budgets and collaborates with budget teams to ensure accurate vendor payments and reconciliation
• Leads and participates in RFP processes for marketing-owned contracts and collaborates on other Institutional Advancement-led RFPs as required
• Manages external agency relationships, including selection, contract management, and performance evaluation
• Participates in recruitment and selection of new team members
• Mentors employees and colleagues, actively sharing business, marketing, and professional skills
• Attends regular departmental and team meetings and participates in ongoing professional development opportunities
• Provides additional marketing consultation and support as needed

Requirements:

• Bachelor's Degree Marketing, Business, Communications, Advertising or related field
• Five years project management experience in marketing, communications and advertising
• Experience in philanthropy or cause-related marketing
• Strong data analytics capabilities
• Experience managing a budget
• Expertise in social media and brand management
• Experience in digital advertising