Manager, Brand Marketing

Company Description

VERSANT is a leading force in news, sports and entertainment - home to iconic and trusted brands that inspire, inform, and delight audiences. Our unique combination of content, technology and services enriches the cultural fabric, igniting passions, sparking conversations, and connecting people to what they love most.

As an independent, publicly traded company, VERSANT brings together powerhouse cable networks - including USA Network, CNBC, MS NOW (formerly MSNBC), Oxygen, E!, SYFY, and Golf Channel - with dynamic digital and direct-to-consumer brands such as Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. Together, these businesses reflect our commitment to delivering exceptional experiences across every screen and service.

VERSANT is an industry-changing media company fueled by innovation and an entrepreneurial spirit. With a strong foundation and a forward-looking vision, VERSANT empowers creativity, embraces change, and drives connection in an ever-evolving world.

Job Description

The Manager, Brand Marketing will support the planning, development, and execution of marketing campaigns across Versant’s sports (USA Sports, Golf Channel), as well as some entertainment properties (USA, E!, SYFY, Oxygen). This hands-on role plays a key in day-to-day strategic development, campaign execution, cross-functional coordination, and project management. The ideal candidate is detail oriented, highly collaborative, and comfortable managing multiple projects in a fast-pace-oriented, highly collaborative, and comfortable managing multiple projects in a fast-paced environment.

Responsibilities:

• Support the Director in development and execution of brand strategies for key sports properties
• Manage day-to-day-to-day marketing campaign planning across all internal team verticals and platforms, as well as external partners
• Ensure brand consistency across linear, streaming, digital, and social deliverables
• Assist in gathering campaign insights, performance data, and recap materials
• Create marketing materials and communication presentations showcasing larger campaign initiatives
• Act as liaison to Versant’s various sports partnerships – maintaining regular  correspondences with leagues across the USA Sports portfolio
• Collaborate with content distribution teams to ensure marketing materials support affiliate campaigns
• Maintain marketing budgets, vendor invoices, and campaign documentation
• Coordinate cross-promotional opportunities between sports and entertainment properties
• Track sports marketing deliverables and updated timelines across USA Sport and Golf Channel
• Manage project timelines, asset trackers, and cross-functional-functional workflows to ensure on-time delivery
• Organize regular status meetings, agendas, and recaps
• Support larger promotional activations for specific properties or marketing campaigns
• Act as a reliable day-to-day-to-day contact for agency partners and vendors on assigned campaigns
• Support senior team members on broader brand initiatives, presentations, and planning needs

Growth Opportunities:

This role offers development in:

• Multi-platform campaign strategy and execution.
• Sports marketing and partnership support.
• Cross--network collaboration and stakeholder management.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3+ years of brand marketing or related experience in sports, media, consumer marketing, or entertainment.
• Hands-on experience supporting multi-platform marketing campaigns.
• Strong project management and organizational skills.
• Ability to work effectively in cross-functional teams.
• Strong attention to detail and comfort managing many moving parts.
• Excellent written, verbal communication, and presentation skills.

Desired Characteristics:

• Knowledge of sports and/or entertainment marketing.
• Ability to craft cohesive strategies based on analytics that will drive larger marketing campaigns.
• Familiarity with digital and social media marketing platforms.
• Basic understanding of media planning.
• Experience working with media and promotional agencies.
• Experience supporting sales or client-facing teams is a plus.

Key Performance Indicators:

• Timely and accurate delivery of campaign assets.
• Quality and consistency of marketing materials.
• Efficiency and accuracy in project and budget tracking.
• Contribution to building tactics for each campaign

Additional Requirements:

• This position has been designated as hybrid, generally contributing from the office a minimum of three days per week
• Must be willing to travel if/when needed.
• Must be willing to visit the New York, NY office as needed.
• Must have unrestricted authorization to work in the United States

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Subject to change based on business need. This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to candidateaccessibility@versantmedia.com.

VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc.

VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.