Vacations Marketing Coordinator

OVERVIEW: The Marketing Coordinator supports the planning, coordination, and execution of marketing initiatives designed to strengthen brand recognition, support charter sales, and generate yacht purchase prospects. This role focuses on coordinating projects, assisting in campaign development, and ensuring the smooth execution of day-to-day marketing activities such as advertising, promotions, events, sponsorships, partnerships, and trade shows.

KEY RESPONSIBILITIES:

• Assist in the development and coordination of marketing plans to support charter sales and yacht sales.
• Coordinate production of marketing collateral, promotional materials, and campaign deliverables.
• Support strategic marketing alliances and vendor relationships with agencies, partners, and suppliers.
• Collaborate with internal teams to support group flotillas, Getaways, and customer events.
• Monitor and update social media channels, ensuring brand consistency and engagement.
• Conduct research and gather competitive insights to inform marketing decisions.
• Track and report on lead generation metrics and campaign performance.
• Provide administrative and project coordination support for sponsorships, trade shows, and other marketing activities.
• Contribute creative ideas to increase brand awareness and customer engagement.
• Perform other related duties as assigned.
• Perform other duties as assinged.

KEY SKILLS:

• Strong organizational and project coordination skills.
• Knowledge of marketing principles, event planning, and customer relations.
• Effective communication and interpersonal skills with the ability to collaborate across teams.
• Writing ability and creative problem-solving mindset.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Publisher).
• Ability to prioritize, multitask, and meet deadlines in a fast-paced environment.
• Some travel required.
• Ability to work independently and travel as required

KEY RESULTS:

• Well-coordinated and timely execution of marketing plans and projects.
• Consistent application of marketing best practices, event support, and customer engagement.
• Effective collaboration across internal teams and external partners.
• Clear, professional communication in both written and verbal formats.
• Organized approach to managing multiple tasks and deadlines.

 

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