Senior Digital Marketing Content Strategist – Business Banking

 

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.  We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

We’re looking for a Digital Marketing Content Strategist to shape how Business Banking content supports digital marketing goals and helps business owners make confident financial decisions.

In this role, you’ll define the content strategy behind our digital marketing experiences -  deciding what content we create, how it’s structured, where it lives, and how it supports awareness, consideration, and readiness to engage with a banker. You’ll work closely with Marketing, Business Banking, Product, UX, Analytics, and Compliance to ensure content is clear, useful, and trustworthy across digital channels.

This is a strategy‑focused role, not a content production role.

What You’ll Do

Lead Digital Marketing Content Strategy

• Define and evolve the digital marketing content strategy for Business Banking.
• Align content priorities to customer intent, marketing objectives, and the business owner lifecycle.
• Partner closely with subject matter experts across Business Banking, Product, and Advisory teams to deeply understand products, features, and customer benefits, translating that knowledge into clear, customer‑centric content strategy.

Set Editorial Direction

• Establish editorial frameworks, content themes, and messaging priorities.
• Clarify the role each piece of content plays within digital marketing channels such as the website.
• Partner closely with designers to ensure content strategy and editorial direction are integrated into all on page componentry and design elements

Design Content Structure & Discoverability

• Shape content structures and information architecture that make complex financial topics easier to understand.
• Improve discoverability through clear hierarchies, cross‑linking, and SEO‑informed strategy.
• Ensure content reduces friction and supports confident decision‑making.

Translate Audience Intent into Messaging

• Turn business owner questions, behaviors, and needs into clear content themes and message frameworks.
• Ensure content has a defined purpose, primary takeaway, and next step within the marketing journey.
• Balance educational depth with accessibility.

Collaborate Across Teams

• Partner with Marketing to align content strategy with digital campaigns, channels, and lifecycle programs.
• Work with Business Banking, Product, and Advisory teams to ensure content reflects real customer needs.
• Collaborate with Compliance, Legal, and Risk to ensure content is accurate and appropriately positioned.
• Coordinate with UX and Digital teams to bring content strategy to life across platforms.

Optimize Content Performance

• Review content performance across digital marketing channels with analytics partners.
• Use insights to refine messaging, structure, and topic focus.
• Identify content gaps and opportunities to improve marketing effectiveness and customer understanding.

Basic Qualifications

• Bachelor’s degree or equivalent experience in Marketing, Communications, Business, Finance, or a related field.
• 7+ years of experience in digital content strategy, content marketing, UX content, or related discipline.

Preferred Qualifications

• Experience in financial services, banking, fintech, or other regulated industries.
• Familiarity with Business Banking products such as lending, treasury management, payments, or cash flow solutions.
• Experience working with Compliance, Legal, or Risk partners.
• Experience supporting digital marketing programs, campaigns, or lifecycle journeys through content strategy.

Key Skills & Strengths

• Strong digital marketing content strategy mindset
• Ability to design content systems, not just individual assets
• Comfort working with complex or regulated subject matter under tight timelines
• Clear, structured communication and messaging judgment
• Strong copy writing skills
• Financial curiosity and ability to learn banking concepts
• Collaborative approach across marketing, product, UX, and analytics
• Ability to influence content outcomes without owning execution

The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

This position is not eligible for visa sponsorship.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits: 

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:

• Healthcare (medical, dental, vision)

• Basic term and optional term life insurance

• Short-term and long-term disability

• Pregnancy disability and parental leave

• 401(k) and employer-funded retirement plan

• Paid vacation (from two to five weeks depending on salary grade and tenure)

• Up to 11 paid holiday opportunities

• Adoption assistance

• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Review our full benefits available by employment status here.

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $124,355.00 - $146,300.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Posting may be closed earlier due to high volume of applicants.