The marketing executive supports the execution of marketing, digital, PR and operational activities for the DIP cluster facilities. The role ensures smooth coordination with internal stakeholders, vendors, doctors and corporate teams to deliver timely and effective marketing initiatives.
- Key responsibilities
- 1. Vendor & financial coordination
- Coordinate with vendors for campaign execution and marketing deliverables
- Raise PR/POs and liaise with the finance team for payment processing and settlements
- Ensure timely follow-ups and documentation compliance
- 2. Digital & website management
- Update doctor profiles on the website and mobile app as required
- Ensure accuracy of information across digital platforms
- Support internal TV/AV screen updates (adding new doctors / removing outdated profiles)
- 3. Doctor & content coordination
- Coordinate with doctors for video shoots and marketing content
- Liaise with relevant departments to block schedules and organize shoot logistics
- Support content creation under the guidance of the line manager
- 4. Social media & campaign support
- Assist in preparing social media deck
- Share approved SMS content with vendors and monitor scheduling and execution
- Track campaign deployment and ensure timely delivery
- 5. PR & corporate liaison
- Follow up with the corporate PR team on monthly PR opportunities
- Support local PR activations in coordination with cluster requirements
- 6. Reporting & administrative Support
- Prepare weekly task reports for the line manager
- Support end-to-end event logistics including coordination, branding, vendor management and on-ground execution
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Qualifications & Requirements:
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 2–4 years of experience in marketing, preferably in healthcare or multi-facility environments.
- Strong coordination and organizational skills.
- Proficiency in MS Office and familiarity with digital marketing platforms.
Good communication and stakeholder management skills.