Graphic Designer & Brand Manager

American Forests is a national non-profit organization committed to creating healthy and resilient forests. They are looking for a Graphic Designer & Brand Manager to evolve their visual identity across various channels, blending design execution with brand management.

Responsibilities:

• Design assets for digital campaigns, email, social media, web, presentations, and reports
• Support major campaigns and initiatives with cohesive visual storytelling
• Create print materials including one-pagers, event collateral, and donor materials
• Collaborate with external vendors, freelancers, and agencies as needed
• Serve as a guardian of the American Forests brand, ensuring consistency across all visual materials
• Maintain and evolve brand guidelines, templates, and design systems
• Review internal and external creative assets for brand alignment and quality
• Partner with communications, development, and program teams to translate strategy into visuals
• Designing presentation decks for external audiences
• Designing one-pagers, proposals and pitches for various partners as well as external and internal audiences
• Managing the production of high-quality digital brand collateral as well as reviewing collateral developed across departments for brand consistency and brand visual identity
• Oversee creative direction: Ensure all creative outputs align with the overall brand strategy and messaging from a visual perspective
• Help oversee/advise on SWAG design and logo usage on brand materials, including but not limited to SWAG, conference and event materials like tablecloths, signs, banners, etc
• Understanding of digital marketing principles and storytelling techniques
• Manage multiple design projects simultaneously, meeting deadlines and priorities
• Translate creative briefs into polished visual solutions
• Support fundraising and marketing efforts with conversion-focused design
• Provide creative input during campaign planning and concept development
• Ability to adapt to changing requirements and priorities
• Strong attention to detail and commitment to quality

Requirements:

• 4–7 years of professional graphic design experience (in-house, agency, or nonprofit)
• Strong portfolio demonstrating brand systems, campaigns, and multi-channel design
• Proficiency in Adobe Creative Suite (InDesign, Canvas, Illustrator, Photoshop)
• Solid understanding of typography, layout, color theory, and visual hierarchy
• Experience designing for digital platforms (web, email, social media)
• Ability to manage projects independently and collaborate across teams
• Strong creative and copywriting skills; Knowledge of AP Style and ability to copy edit for design space
• Experience working within a nonprofit, mission-driven, or advocacy organization
• Familiarity with web design systems and CMS platforms
• Experience with Image Relay preferred
• Motion graphics or light video/animation skills (nice-to-have, not required)
• Interest in environmental, climate, or conservation issues