Senior Business Analyst

Healthcare.com is one of America’s fastest-growing insurtech companies, focused on revolutionizing how consumers shop for health insurance. The Senior Business Analyst will own the analytical engine behind growth decisions, building scenario models and measurement infrastructure to shape partner budget strategies and solve critical problems.

Responsibilities:

• Own partner-side planning and forecasting across daily, weekly, and monthly cadences: budget scenarios, pacing plans, and forecast narratives that tell leadership •what changed, why, and what we do next•. Assist with the budget and revenue projection models that surface pacing drift early, quantify upside/downside for budget requests, and improve over time by learning bake-down patterns and regime-specific seasonality (AEP, OEP, SEP)
• Own the analytical framework for evaluating whether new partners can succeed in our marketplace before they go live. That means projected CPA ranges, expected volume, ramp plans, key constraints, and “what-must-be-true” scenarios to scale. You’ll produce feasibility packages that help go-to-market teams set accurate expectations—reducing ramp surprises and misaligned budget assumptions. This is analytics and scenario ownership, not partner relationship management
• Build repeatable operating playbooks for new products and verticals from launch through BAU transition: KPI definitions, performance SOPs, alert thresholds, escalation paths, and handoff criteria. Immediate focus: Life insurance vertical as it transitions from build phase to BAU operations. Every new vertical launches measurement-ready so the team is never flying blind during ramp
• Build toward owning measurement readiness across growth initiatives: define success metrics and guardrails up front so nothing ships without a measurement plan. Partner with Central Analytics on dashboard specs and build, validate outputs before stakeholders rely on them, and translate growth hypotheses into measurable KPIs, alerting rules, and reporting cadences
• Grow into the team’s go-to when yield, CPA, and volume tensions collide. Produce clear Default / Aggressive / Safe options with quantified impacts, risks, and dependencies so decision-makers can move with confidence. Support fast-turnaround budget request packages and what-if analyses for leadership

Requirements:

• 4–7 years in business analytics, marketplace operations, revenue operations, or growth analytics. Performance marketing, insurance, or lead-generation experience strongly preferred
• Advanced SQL (Snowflake preferred) and BI proficiency (Sigma Computing, Tableau, or Looker). You write your own queries and build your own dashboards
• Strong forecasting and scenario modeling skills. Excel/Sheets power user at minimum; Python or R a plus
• Marketplace economics fluency: CPA, RPL/RPC, contribution margin, budget efficiency, pacing, and bake-down dynamics
• Track record of turning ambiguous business questions into structured frameworks with quantified options
• Excellent written and verbal communication: you can distill a complex tradeoff into a one-page decision brief that a VP can act on in five minutes
• Comfort operating at pace in a small, high-output team where you own end-to-end deliverables, not just analysis
• Health insurance marketplace experience (ACA, Medicare Advantage, Med Supp, Life) or adjacent performance-marketing verticals
• Familiarity with lead distribution platforms (Boberdoo or similar), call tracking systems (Invoca), and auction-based marketplace mechanics
• Experience defining KPIs and measurement plans for new product launches or vertical expansions
• Background in partner-side economics: budget negotiation support, ramp planning, or partner performance management