Artefact is a next-generation consulting firm specializing in data, analytics & AI consulting. The Senior Data Scientist will translate marketing and business challenges into analytical use cases, develop machine learning models, and collaborate with cross-functional partners to maximize business impact.
Responsibilities:
- Translate marketing and business challenges into analytical use cases, assess feasibility, and define clear hypotheses
- Develop statistical and machine learning models including regression, forecasting, classification, and clustering to identify performance drivers and predict business outcomes
- Build and maintain scalable data pipelines for data ingestion, transformation, and quality assurance across diverse marketing data sources
- Develop production ready modeling solutions including model training, deployment, monitoring, and ongoing refinement
- Evaluate and select appropriate statistical and machine learning techniques based on business context, constraints, and data availability
- Create clear and compelling data visualizations and dashboards to support data storytelling and decision making
- Collaborate with cross functional partners in an agile environment and iterate on solutions to maximize business impact