Senior Product Marketing Manager (Remote)

WCG is a company that provides clinical solutions aimed at enhancing growth and compliance in clinical trials. The Senior Product Marketing Manager is responsible for the go-to-market success of WCG product lines, focusing on positioning, messaging, and launch execution in collaboration with various teams.

Responsibilities:

• Own market segmentation, buyer personas, and problem statements for assigned product lines using the Pragmatic Marketing framework
• Develop and maintain differentiated positioning and messaging that clearly communicates product priorities and value
• Translate customer and market insights into actionable guidance for Product Management
• Co-own product launches with Go-to-Market and Sales Enablement partners, aligning on launch strategy, timing, and success metrics
• Collaborate on development of sales enablement tools, training, and narratives to ensure field readiness
• Partner with Demand Generation, Content, and Communications teams to ensure key product priorities shine through campaigns and thought leadership
• Analyze win/loss data, pipeline performance, and competitive dynamics to optimize GTM effectiveness
• Identify opportunities to improve adoption, clarity, and commercial performance through cross-functional action
• Other duties as assigned by supervisor. These may, on occasion, be unrelated to the position described here

Requirements:

• Bachelor's degree in marketing, business administration, communication, or related field required
• 7–10 years of experience in Product Marketing, Product Management, or related roles
• Experience collaborating with Go-to-Market, Sales Enablement, and Demand Generation teams in B2B environments
• Strong cross-functional collaboration, communication, and analytical skills
• Demonstrated ability to influence senior sales leaders and account teams
• Strong experience supporting enterprise or global account sales teams
• Strong analytical skills, including experience with white space analysis and account planning
• Executive presence and strong facilitation skills
• Graduate degree preferred
• Pragmatic Marketing Certification desirable
• Background in clinical trials, life sciences, healthcare technology, or complex B2B services strongly preferred