Software Engineer – Experimentation & Conversion Optimization Role Build systems that track user behavior and run large-scale A/B / multivariate experiments to improve landing page conversion for high-volume traffic. Responsibilities • Implement event tracking and behavioral analytics (clicks, scroll, session replay) • Build and maintain experimentation pipelines (A/B tests, variant routing) • Integrate tools like PostHog or GrowthBook • Create dashboards and data pipelines for experiment results • Work with marketing teams to deploy landing page variants quickly

Requirements

Required Skills • Strong JavaScript / TypeScript and modern web frameworks • Experience with analytics instrumentation and event tracking • Knowledge of A/B testing and experimentation frameworks • SQL + basic data analysis • Familiarity with frontend performance and web experimentation

Software Engineer

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About this role

Requirements