Sr Manager, Field Marketing (AMER)

dbt Labs is the pioneer of analytics engineering, helping data teams transform raw data into reliable, actionable insights. The Senior Manager, AMER Field Marketing will drive strategic marketing programs that support pipeline creation and opportunity progression across the Americas, partnering closely with Sales, SDR, Partnerships, and Marketing teams.

Responsibilities:

• Identify Funnel Risk and Drive Corrective Programs
• Monitor AMER pipeline performance across Enterprise and Major segments, identifying emerging risks in coverage, conversion, and velocity. Translate insights into targeted marketing initiatives that accelerate pipeline creation and opportunity progression in partnership with Sales and SDR teams
• Develop Strategic Programs for Enterprise and Major Accounts
• Design and execute high-impact marketing initiatives that engage new personas and buying centers within priority accounts. Expand marketable contacts, deepen account engagement, and create net-new opportunities through targeted account-centric programs
• Activate Partner Marketing to Generate Net-New Opportunities
• Collaborate with strategic ecosystem partners to identify whitespace opportunities and develop joint demand generation programs. Leverage co-marketing campaigns, partner-led events, and account-based initiatives to generate new pipeline and expand reach within shared accounts
• Accelerate Mid-Funnel Pipeline Conversion
• Develop programs focused on progressing accounts already engaged in the funnel. Partner with Sales and Solution Architects to deliver workshops, demos, executive briefings, and field experiences that accelerate opportunity progression and deal momentum
• Drive GTM Interlock Across Sales, SDR, and Marketing
• Act as a key coordination point across Sales, SDR, Partnerships, and Marketing teams to ensure programs align with regional pipeline priorities. Establish clear interlock on priority accounts, campaign activation, follow-up motions, and opportunity progression
• Own Strategic Account Activation
• Identify high-value Enterprise and Major accounts where marketing investment can materially influence pipeline creation. Activate targeted strategies including ABM programs, executive events, partner co-selling initiatives, and high-impact field experiences
• Drive Regional Experimentation and Program Execution
• Collaborate with the AMER Marketing leadership team to test new programs, pilot targeted initiatives, and evaluate performance. Scale successful experiments into repeatable programs that drive consistent pipeline impact
• Translate Regional Insights into Scalable Playbooks
• Capture learnings from program execution and experimentation across the region and convert them into repeatable frameworks and playbooks that can be leveraged across segments and regions

Requirements:

• 6–8+ years of B2B marketing experience, including field marketing, demand generation, or regional marketing roles
• Experience supporting Enterprise and/or Major account sales teams in a high-growth SaaS or data/analytics environment
• Proven track record of building pipeline-generating marketing programs and influencing revenue outcomes
• Strong experience partnering with Sales, SDR, and Partnerships teams to drive coordinated go-to-market execution
• Experience designing account-based marketing (ABM) and field programs that engage priority accounts and buying groups
• Strong analytical mindset with the ability to interpret pipeline data, funnel performance, and campaign metrics
• Ability to translate strategic direction into practical programs and scalable execution frameworks
• Excellent stakeholder management and cross-functional collaboration skills
• Comfortable operating in a fast-paced, remote-first, global environment