Crossover is an edtech startup that leverages AI and subject matter experts to cultivate a new way of learning. The Principal Product Designer will establish design excellence and create foundational standards for the learning platform, focusing on user experience and collaboration with product leaders and engineers.
Responsibilities:
- Conduct research across fundamentally distinct user audiences and develop design principles that reflect that understanding
- Establish and sustain design systems within each product's native UI framework, enabling faster engineering delivery and cumulative rather than fragmented design value
- Develop functional prototypes that enable product leaders to validate decisions within days rather than weeks
- Evaluate existing products through the user lens: identify experience failures, quantify engagement costs, determine high-impact improvements
- Establish design culture: define feedback mechanisms, articulate trade-off evaluation methods, identify non-negotiable standards
- Collaborate with product leaders and engineers, challenge requests that degrade user experience
Requirements:
- Minimum 5 years in product design or UX positions, demonstrating complete ownership from research through production release
- Clear evidence of user empathy and research rigor with audiences substantially different from yourself
- Established design excellence in interaction and visual design, portfolio demonstrating audience-tailored decisions over generic solutions, combined with articulated design convictions
- Confirmed AI-native working style: rapid iteration, evaluative judgment, and capacity to challenge initial AI outputs instead of defaulting to them
- Capability to implement designs in code leveraging AI tools and contemporary frameworks
- Prepared to construct a design function and culture from the ground up, not operate within existing structures