SEM (Search Engine Marketing) Manager

Tribute Technology is dedicated to making end-of-life celebrations memorable through innovative technology solutions. The SEM Manager will manage and optimize PPC and SEO strategies, oversee a team, and ensure clients receive a seamless experience across marketing channels.

Responsibilities:

• Execute and optimize multiple Google Ad campaigns and accounts simultaneously
• Demonstrate the ability to quickly assess underperforming SEO programs for the team, identify root-cause issues (technical, content, authority, or conversion), and implement a plan prioritized fixes that show measurable improvement in rankings, organic traffic, and lead quality
• Adapt a documented, repeatable SEO process that includes baseline audits, clear success metrics, ongoing health checks, and action plans—ensuring SEO strategies are continuously adjusted based on data, competitive movement, and client performance, not left static after launch
• Set up and maintain tracking mechanisms to measure and report on the performance of Google Ad campaigns
• Advanced understanding of local search and Google Business Profile claiming and optimization
• Serve as a client-facing expert, discussing SEO and PPC strategies in a clear and understandable way
• Oversee a team of US and offshore staff with diverse skill sets, ensuring effective collaboration and productivity
• Work closely with the Agency Manager and other digital marketing specialists to deliver accurate and timely reports
• Utilize in-depth knowledge of GA4, Google Tag Manager, Google Ads, and Google Search Console to enhance client campaigns and strategies
• Prepare comprehensive reports to showcase results and provide recommendations to clients
• Experience with behavioral/in-bound marketing is a plus, including setting up automations

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field
• 3+ years of experience in PPC and SEO management, preferably within a marketing agency
• Proficiency in GA4, Google Tag Manager, Google Ads, Google Search Console, and SEO tools like Ahrefs
• Advanced understanding of local search and Google Business Profile claiming and optimization
• Strong interpersonal skills with the ability to build rapport and trust with clients
• Proven track record of developing and implementing successful SEO and PPC strategies
• Excellent verbal and written communication skills
• Ability to multitask, prioritize tasks, and manage time effectively
• Experience managing a team of diverse skill sets both in the US and offshore
• Experience with behavioral/in-bound marketing is a plus, including setting up automations