Director of Product Design, New Products

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance. The Director of Product Design will lead and elevate design for Ethos’s emerging product lines, owning the design practice that envisions new products and establishes them as new business lines for Ethos.

Responsibilities:

• Lead design emerging business lines — covering landing experiences, application flows, underwriting, checkout, onboarding, and policy management
• Lead, mentor, and grow a small but mighty team of product designers. Bring in design specialists to support the vision as needed
• Collaborate cross-functionally with Product, Engineering, Research, Marketing, and Brand to deliver cohesive experiences that delight users and align with key business outcomes such as conversion and retention
• Raise the bar for the design practice across: design systems and craft, accessibility, decision-making discipline, experimentation, storytelling, leverage of research and data
• Partner with adjacent design functions, such as Performance Creative and Brand, to create a consistent, connected user journey across growth and product surfaces
• Contribute to create an environment of excellence and growth where team members can do their best work and grow professionally and personally

Requirements:

• 10+ years of product design (UX) experience, including several years leading multi-person design teams
• Proven ability to design for complex, decision-heavy user journeys in b2c journeys. industries like fintech, healthtech, or insurtech
• Strong understanding of conversion optimization, user motivation, and behavior design principles
• Demonstrated experience turning ambiguity into clarity — structuring complex information and simplifying it into elegant, actionable flows
• Skilled at team and stakeholder communication — you make design rationale clear, measurable, and compelling
• A track record of positive impact to product quality and design culture
• A portfolio showcasing strong visual, interaction design, and storytelling craft alongside compelling impact delivered for past businesses and their customers