Director of Strategic Marketing & Program Management, AST - West Coast

Enpro Inc. is a leading industrial technology company focused on critical applications across many end-markets, including semiconductor and industrial processes. The Director of Strategic Marketing & Program Management is responsible for owning strategic marketing, enterprise program management, and integrated strategic planning across AST, ensuring alignment with customer needs and market intelligence.

Responsibilities:

• Own AST’s strategic marketing charter, grounded in deep semiconductor market understanding and customer needs
• Lead market segmentation, TAM/SAM/SOM analysis, value proposition development, and competitive positioning across AST platforms
• Translate customer and market insights into clear strategic narratives, executive presentations, and GTM guidance
• Partner with Sales, BD, and Product Management to ensure strategy is tightly aligned to end‑customer requirements and buying behavior
• Act as single‑point owner for AST wide strategic programs and initiatives
• Establish and run a formal program management cadence (roadmaps, milestones, dashboards, reviews)
• Drive accountability across cross‑functional teams without direct authority
• Own the annual and multi‑year strategic planning process across AST
• Convert strategy into prioritized initiatives with clear owners, timelines, and success metrics
• Support executive leadership with board‑level and operating reviews

Requirements:

• 10–15 years of experience in the semiconductor industry is required
• Bachelor's degree required; master's degree (MBA or technical Master's) preferred
• Background must include time in one or more of the following roles: Strategic Marketing, Product Management, Product Marketing, Strategy / Business Planning within a semiconductor company
• Demonstrated experience working directly with end customers (IDMs, foundries, equipment OEMs, or subsystem suppliers)
• Strong understanding of semiconductor value chains, including equipment, subsystems, materials, and device manufacturers
• Proven ability to translate customer pain points into actionable strategy and product direction
• Hands‑on experience conducting primary and secondary market research
• Regular use of industry research and analyst sources, including (but not limited to): Gartner, SEMI / semi.org, Industry roadmaps, analyst reports, and customer interviews
• Ability to synthesize external research into clear strategic implications for leadership
• Demonstrated experience leading complex, cross‑functional programs with enterprise‑level scope and executive visibility
• Strong executive presence and communication skills; able to distill complex semiconductor and technical topics into clear, decision‑ready insights
• Proven ability to influence and align senior stakeholders across engineering, operations, sales, and finance to drive outcomes
• Leads with clarity and accountability, setting direction while empowering teams to deliver results in dynamic, fast‑paced environments
• Skilled in prioritization, decision‑making, and navigating ambiguity to balance speed, quality, and business impact
• Trusted partner and collaborator with a strong customer and business mindset
• High emotional intelligence with the ability to build trust, credibility, and strong working relationships at all levels
• Effective change leader who communicates transparently and brings teams through transformation with confidence
• Strong listening, coaching, and conflict‑resolution skills; able to drive alignment while valuing diverse perspectives
• Experience across multiple semiconductor market segments (logic, memory, specialty, equipment, or subsystems)
• Exposure to M&A integration, portfolio strategy, or platform road‑mapping
• Experience working in multi‑division or matrixed organizations