Key skills
Strategic PlanningCommunicationDecision MakingSales
About this role
NEU CEU BM LeadWarsawFull-timeInternet / Electronics / GamesResponsibilities名称: 中欧Lead BM (CEU Lead BM)
工作地点: 波兰，华沙
职位类型: 全职
职位概述:
作为安克创新中欧市场的Lead BM，您将负责多个品牌在该区域的战略规划与执行，提升品牌形象和市场份额。中欧市场国家众多且形态多样，您需要结合各国市场特点，主导区域营销战略，推动品牌溢价和销量增长，并确保关键战役的成功实施。同时，您将管理跨文化团队，确保品牌目标达成。
主要职责:
1. 制定品牌战略：
- 制定并实施多个品牌在中欧市场的本地化策略，确保品牌高端定位和竞争优势。
- 针对各市场需求设计品牌传播方案，定期调整战略以推动品牌持续增长。
2. 多品牌管理：
- 管理中欧市场的多个品牌（如Anker、Soundcore、Eufy），制定个性化营销方案，提升品牌影响力。
3. 零售商合作：
- 建立并维护与主要零售商的合作关系，推动品牌销售。
- 主导联合营销活动，优化推广策略以提升品牌曝光度。
4. 数据驱动决策：
- 分析市场数据和消费者行为，优化营销策略和ROI，确保资源高效利用。
5. 跨文化团队管理：
- 领导并激励团队，提升团队能力，确保高效执行。
- 与安克全球及区域团队合作，推动本地化策略落地。
6. 预算与绩效管理：
- 管理营销预算，评估活动效果，确保投资回报率最大化。
Job Title: CEU BM Lead (Central Europe BM Lead)
Location: Warsaw, Poland
Job Type: Full-time
Job Overview:
As the BM Lead for Anker Innovations in the Central European market, you will be responsible for the strategic planning and execution of multiple brands in the region, driving brand image and market share growth. With a diverse range of countries and market dynamics, your role will involve tailoring strategies to local market characteristics, driving brand premiumization and sales growth, and ensuring the successful execution of key campaigns. Additionally, you will lead a cross-cultural team to achieve brand goals across various market environments.
Key Responsibilities:
1. Brand Strategy Development:
- Develop and execute localized strategies for multiple brands in the Central European market, ensuring premium positioning and competitive advantages.
- Design brand communication plans tailored to market needs, and adjust strategies regularly to ensure sustained brand growth.
2. Multi-Brand Management:
- Oversee multiple brands in Central Europe (e.g., Anker, Soundcore, Eufy), creating personalized marketing strategies to enhance brand influence.
3. Retailer Partnerships:
- Establish and maintain relationships with key retailers to drive brand sales.
- Lead co-marketing activities with retailers and optimize promotional strategies to increase brand visibility.
4. Data-Driven Decision Making:
- Analyze market data and consumer behavior to optimize marketing strategies and ROI, ensuring efficient resource utilization.
5. Cross-Cultural Team Management:
- Lead and motivate your team, enhancing capabilities to ensure efficient execution.
- Collaborate with Anker’s global and regional teams to implement localized strategies.
6. Budget and Performance Management:
- Manage marketing budgets and evaluate campaign performance to maximize ROI.
Qualifications资格要求:
- 8年以上快销营销经验，熟悉多品牌管理和区域市场策略。
- 有跨区域营销经验，具备出色的跨文化团队管理能力。
- 精通零售营销和品牌管理，擅长推动品牌增长。
- 优秀的战略思维和沟通协调能力。
- 英语流利。
Qualifications:
- 8+ years of brand marketing experience, particularly in multi-brand management and regional market strategies.
- Proven cross-regional marketing experience and expertise in managing diverse markets.
- Strong cross-cultural team management skills and the ability to lead diverse teams.
- Proficiency in retail marketing and brand management, with a track record of driving brand growth.
- Excellent strategic thinking and communication skills.
- Fluent in English.
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