Sales Director B2C Denmark

Are you a strategic and hands-on commercial leader ready to drive growth in one of the most exciting areas of critical digital infrastructure? As our new Sales Director B2C Denmark, FTTH Projects, you will take full ownership of go-to-market strategy, sales performance, and organizational development — leading a multi-role sales team across partners, key accounts, and direct sales channels. This is your opportunity to shape GlobalConnect’s fiber expansion and ensure we remain at the forefront of the Nordic digital connectivity market.

About your role

As Sales Director, you are accountable for all new FTTH (Fiber-to-the-Home) project acquisition activity and results within your scope. You’ll define and execute the go-to-market strategy, optimize territory and account coverage, and build a high-performing, scalable sales organization. Working closely with Commercial, Product, and Marketing, you will ensure sales efforts align with business objectives, drive new project wins, and deliver predictable, sustainable growth.

You will also lead, coach, and develop a talented sales team—including Partner Sales Managers, Key Account Managers, Account Managers, and Sales Support—while ensuring processes, tools, and reporting enable efficiency and accountability. This role combines strategic leadership with operational execution, requiring a data-driven mindset, commercial acumen, and a passion for developing people and performance.

Here are some examples of key responsibilities during a typical day:

Go-to-Market Strategy – Define, own, and execute the FTTH go-to-market strategy. Segment customers and territories, align with business objectives, and establish sales methodologies, forecasting, and performance metrics.

• Territory & Account Management – Design and optimize territory models, account segmentation, and quota setting. Drive account planning for key accounts and ensure market coverage and resource efficiency.
• Channel & Partner Management – Own partner strategy, including recruitment, onboarding, joint business planning, incentives, and governance. Balance direct and partner sales to maximize reach and profitability.
• Build, Lead & Develop the Team – Hire, coach, and develop a high-performing sales organization. Define roles, KPIs, and training programs. Implement scalable sales processes, CRM use, and reporting cadences.
• Reporting & Analytics – Deliver reliable forecasts and executive dashboards. Use analytics to identify bottlenecks, optimize performance, and inform strategic decisions.

WHY you should join us

At GlobalConnect, you’ll join a fast-growing leader in digital infrastructure with a clear mission: to connect societies with sustainable, high-performance fiber networks. You’ll have the mandate and freedom to shape how we go to market, build scalable sales excellence, and lead teams that drive measurable impact. Expect a collaborative environment, ambitious goals, and a company culture that values results, accountability, and continuous growth.

Who we are looking for

We’re looking for a strategic, data-driven, and people-focused sales leader who thrives on both vision and execution. You combine commercial insight with strong operational discipline and have the courage to make tough decisions when needed. You are passionate about developing teams, optimizing performance, and delivering results that matter with a customer centric mindset. Collaboration and influence come naturally to you, as you work seamlessly across Commercial, Product, and Marketing functions to deliver integrated success.

To succeed in this role, we believe you have:

Experience: 8–12+ years of progressive B2B and or B2C sales leadership experience managing multi-role teams and channel partners.

• Performance: Proven track record of building and scaling sales organizations and consistently meeting or exceeding revenue targets.
• Expertise: Experience with territory design, quota setting, partner programs, and sales enablement.
• Operational Discipline: Strong CRM (Salesforce or equivalent) and analytics experience; proficient in forecasting and pipeline management.
• Leadership: Excellent coaching, communication, and negotiation skills; comfortable making hiring and accountability decisions.
• Education: Bachelor’s degree in Business, Sales, Marketing, or related field

Key Performance Indicators

FTTH build decisions measured in HP and HC

• Pipeline coverage and forecast accuracy
• Win rate, deal size, and sales cycle efficiency
• Partner-sourced FTTH acquisitions and pipeline contribution
• Quota attainment by role and territory
• Team metrics: productivity, retention, and engagement

We evaluate and invite potential candidates for interviews on an ongoing basis, so we recommend applying as soon as possible.

We look forward to hearing from you!