Marketing Operations & Analytics Manager

Runwise is the country's #1 smart operating system for buildings, focusing on making cities more affordable, sustainable, and healthier. The Marketing Operations & Analytics Manager will own marketing analytics, attribution, systems, and budget performance, influencing budget allocation and growth strategy while managing integrations with HubSpot and Salesforce.

Responsibilities:

• You will fully own marketing analytics, attribution, systems, and budget performance — serving as the connective tissue between Marketing, Sales, Finance, and Leadership
• Design and manage the infrastructure that connects marketing investment to pipeline and revenue. Your work will directly influence budget allocation, growth strategy, and executive decision-making
• Full ownership of HubSpot and Salesforce marketing integration and data integrity
• Lead lifecycle architecture (MQL → SQL → Closed Won)
• Campaign tracking, attribution setup, and governance
• Lead scoring, routing, and automation logic
• Ongoing system optimization and documentation

Requirements:

• 5+ years of marketing / demand generation / growth analytics experience
• Strong SQL skills for querying, joining, aggregating, etc
• Advanced proficiency in Excel / Google Sheets
• Experience with business intelligence tools (Looker, Tableau, PowerBI, etc.)
• Experience working with marketing tools / ad platforms / attribution systems (e.g. Google Analytics, FB Ads, HubSpot, Marketo, etc.)
• Strong analytical mindset, attention to detail, ability to explain complex results to non-technical stakeholders
• Comfort working in ambiguity, with evolving models and data constraints
• Excellent communication skills, ability to present to leadership
• Experience in B2B SaaS, ClimateTech, PropTech, or Real Estate sectors
• Experience in a high-growth startup environment
• SQL proficiency or experience working with data warehouses
• Experience preparing board-level performance reporting