Senior Product Designer, Ticketing, B2B2C

PlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. They are seeking a Senior Product Designer to lead the vision and execution of the B2B2C experience across their ticketing platform, focusing on both internal admin tools and consumer-facing UI while leveraging AI for design improvements.

Responsibilities:

• Drive the next evolution of the GoFan experience across both admin and consumer surfaces, shaping how the platform serves new markets while maintaining the simplicity and reliability our customers trust
• Design seamless, conversion-oriented B2C experiences that elevate the fan journey—from event discovery to checkout and entry
• Design efficient, intuitive B2B admin workflows that empower event organizers to manage events, ticketing, reporting, and customer operations with minimal friction
• Create flexible, scalable UI and workflows that adapt to the needs of emerging customer types and event structures across both sides of the platform
• Leverage AI to synthesize customer and consumer insights, inform design decisions, and push design changes yourself—accelerating the pace from insight to iteration
• Help define and visualize the future vision of GoFan, aligning design direction with product and brand strategy
• Contribute to and evolve our design system to ensure consistency, accessibility, and scalability across a growing B2B2C product ecosystem
• Own and evolve the end-to-end experience across GoFan’s consumer apps, admin tools, web, and Box Office products
• Lead discovery and design for initiatives focused on market expansion and new user segments—spanning both B2B and B2C problem spaces
• Partner with PMs, engineers, and GTM teams to translate research and insights into solutions that balance consumer usability with operational efficiency for admin users
• Use AI tools to process qualitative and quantitative user insights at scale, surfacing patterns across customer feedback, support data, and behavioral analytics
• Deliver high-quality prototypes, interaction specs, and documentation that enable smooth collaboration and implementation
• Use data, research, and experimentation to validate design decisions and drive continuous improvement
• Collaborate across teams to ensure design aligns with product vision, technical feasibility, and market positioning

Requirements:

• 5-8 years of experience in product design, with a portfolio that demonstrates strong systems thinking, polished UI, and measurable product impact
• Proven success designing both B2B and B2C products with large, diverse user bases—ideally mobile-first, transaction-oriented, and spanning admin/operational tools alongside consumer experiences
• Experience leading design for multi-platform products (native apps + responsive web)
• Mastery of Figma and deep familiarity with design systems, component libraries, and modern design workflows
• A demonstrated AI-forward approach to design—experience using AI to analyze user insights, generate and test design variations, or accelerate prototyping and iteration
• A strategic mindset with the ability to translate product vision into clear, actionable design direction
• Strong communication and storytelling skills—you can articulate the 'why' behind your work and align teams around a shared vision
• A collaborative approach that helps teams align around the user and deliver cohesive, high-quality experiences across B2B and B2C surfaces