Sr. Product Specialist - CAS

Medtronic is a leader in global healthcare technology, committed to alleviating pain and restoring health. The Sr. Product Specialist is responsible for downstream strategic product management activities, including portfolio management, marketing strategy execution, and collaboration with sales to understand customer needs.

Responsibilities:

• Formulates and reviews corporate short and long-range plans, goals, and objectives for specific product or product line
• Conducts competitive product analysis and market research of product consumer behavior and professional audience
• Determines the profitability and viability of new products or product enhancements
• Develops production and marketing strategies and tactics to ensure effective product placement relative to market opportunity, working closely with product development for a specific product, brand, or product area over its entire life cycle
• Works with other functions to finalize product specifications
• Provides advertising with core brand equity
• Serves as technical adviser, demonstrating products and troubleshooting product issues
• Responsible for reporting complaints and Adverse Drug Reactions (ADR)
• Responsible for the annual marketing plan and strategic plan development
• New Product launch excellence
• Develops deep clinical and therapy knowledge
• Performs Voice of Customers (VoCs)/Ad boards
• Active participation and collaboration with Sales team in customer engagement
• Responsible for creating and updating marketing collaterals
• Serves as contracts, tenders and RFP activities marketing representative
• Monitors competitive products and activities including pricing cross-reference information
• Responsible to work with RA partners on regulatory submission prioritization and tracking
• Timely planning, coordination of the development of all essential tools to ensure the Sales team is welk supported for success
• Supports field activities such as product upgrades, evaluations and conversions
• Responsible for key conferences, clinical education and customer events support
• Active participation in the IBP process to strive to continuously improve on demand forecast