Social Media Marketing Specialist

McKissack is the oldest minority-owned professional design and construction firm in the United States, committed to excellence in planning, design, and construction. They are seeking a Social Media Marketing Specialist who will develop and manage the organization's social media strategy to enhance brand awareness and engagement.

Responsibilities:

• Content Creation & Strategy: Developing daily content (text, image, video) that aligns with brand goals and, in some cases, supports sales
• Community Management : Engaging with followers, responding to comments, and managing online reputation
• Analytics & Reporting: Monitoring key metrics to measure campaign success and adjusting strategies accordingly
• Social Listening: Monitoring online conversations to identify trends and engagement opportunities

Requirements:

• Deep knowledge of social media platforms, including, but not limited to, Instagram, Facebook, LinkedIn, Twitter/X, and TikTok
• Proficiency with social media management and analytics tools
• Strong writing, creativity, research, communication skills, and graphic skills
• Bachelor's degree in marketing, journalism, or communications preferred
• At least 5 years of experience developing, implementing, and managing an organization's social media strategy and content