Senior Marketing Manager

Centene is transforming the health of communities for 28 million members, and they are seeking a Senior Marketing Manager to lead strategic programs for their Marketing organization. This role involves driving insight-driven marketing activities, guiding annual marketing plans, and executing multichannel marketing activations to enhance member acquisition and retention.

Responsibilities:

• Lead key strategic programs for the Marketing organization and assigned lines of business
• Drive strategy and lead best-in-class, insight driven marketing activities to drive impact at a national and local level
• Guide and implement the annual marketing plans to grow member acquisition and retention in the assigned territory in close partnership with key line of business stakeholders
• Execute multichannel marketing activations relevant for the geographies that align with the investment and resource allocation plan
• Serves as project leader for larger scale, cross-functional initiatives that are intended to drive member enrollment and retention and marketing campaign performance improvement within the assigned line of business
• Leads cross-functional work teams to accomplish marketing project work: including identification and confirmation of participants, establishment of a project plan, consistent work team engagement and productivity, meeting facilitation, consensus building, recommendation documentation and implementation oversight
• Owns marketing relationships within the assigned line of business, working strategically to align business needs and goals to marketing activation in support of portfolio strategy
• Prepares communications, reports, and presentations to all levels of the organization
• Develops and adapts marketing content activations so that they are relevant and accessible to all audiences
• Possesses deep understanding of local communities’ prevalent languages, literacy requirements, cultural norms, and other specific needs
• Provides other related supports as needed to improve the performance of the business
• Provides thought leadership pertaining to current industry trends and recommends/incorporates into marketing strategy
• Performs other duties as assigned
• Complies with all policies and standards

Requirements:

• Bachelor's Degree in Marketing, Communications, Journalism, Business Administration, or related field required
• 5+ years of marketing or communications experience in a healthcare related industry required
• Master's Degree in related field preferred
• Knowledge of and experience working with Medicare
• Digital marketing experience
• Experience using Workfront