Marketing Operations Manager

Brightwheel is a leading platform in early education, focused on leveraging technology to support families and educators. The Marketing Operations Manager will own the marketing technology stack, optimize processes, and collaborate cross-functionally to drive growth and improve marketing performance.

Responsibilities:

• Own and optimize Brightwheel’s marketing technology stack (HubSpot, Salesforce, Chili Piper, and related tools)
• Build and maintain automation workflows for lead management, campaign tracking, scoring, and routing
• Partner closely with Demand Gen, Lifecycle, and Sales Ops to ensure smooth handoffs and accurate reporting across the funnel
• Develop dashboards and insights that measure marketing performance, pipeline contribution, and ROI
• Drive data quality initiatives and establish governance best practices across marketing systems
• Collaborate with SysOps and Data teams to align technical infrastructure and attribution models
• Lead quarterly planning and goal-setting processes to operationalize marketing OKRs
• Support campaign execution through documentation, enablement, and scalable processes

Requirements:

• 5–7 years of total experience, including 3+ years in Marketing Operations for a B2B SaaS organization
• Proven success managing and optimizing marketing automation and CRM platforms, with required experience in HubSpot, Salesforce, and Chili Piper
• Experience implementing data flows between systems and building marketing-to-sales attribution models
• Strong analytical and technical skills — comfortable working in BI tools
• Demonstrated ability to translate complex data into actionable business insights
• Track record of cross-functional collaboration and influence across Marketing, Sales, and Operations
• Excellent communication, documentation, and stakeholder-management skills