Senior Analyst, Product Marketing

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. The Product Marketing Analyst will help create and deliver global messaging and resources for Circana’s products while collaborating with various teams to shape product narratives.

Responsibilities:

• Partner in developing compelling product positioning and messaging by analyzing customer insights, competitor strategies, and market trends to support go-to-market strategies
• Develop and scale customer-facing assets and sales enablement materials that support revenue growth and product adoption
• Assist in the development of product messaging and positioning that clearly articulates the value of our solutions to target audiences
• Champion the role and impact of Product Marketing across the business, fostering engagement and alignment on strategic priorities

Requirements:

• Proven content writing and project coordination skills are mandatory, as are strong communication, design, creative, analytic and process skills
• Excellent organization skills and a propensity to meet deadlines with high-quality results
• Adaptable and able to manage multiple tasks across a variety of responsibilities
• Self-starter with an ability to achieve objectives with minimal supervision
• Strong, goal-oriented team player, capable of managing projects requiring input from multiple different teams
• This individual should possess a positive attitude and be passionate, curious, creative, independent, thoughtful, and proactive
• 1-3 years Product Marketing or Marketing experience, preferably in a B2B environment; Media, Retail and/or Consumer Packaged Goods experience a bonus
• BA or BS in Marketing or other communications-related discipline